The 79 Hospitality Administration Group (79HMG)’s 眷村 Visitor Home 1954, situated in Taiwan’s historic Sanchong Air Power Navy Dependents’ Village, provides a keep that’s genuinely one-of-a-kind and resembles getting into a dwelling reminiscence. This boutique visitor home is a hidden gem for households, {couples}, and single vacationers on the lookout for a slower, extra soulful expertise due to its fastidiously preserved structure and worn exteriors, which mix nostalgic ambiance with considerate fashionable consolation.
Only a 12 months after it opened, 眷村 Visitor Home 1954 has already turn into well-known for its distinctive concept. The institution is part of 79HMG’s new hospitality model, the “79 Navy Village Revival Guesthouse Sequence,” which goals to attach Taiwan’s wealthy native historical past with tourism.
The fully non-smoking visitor home provides free WiFi, outside seating areas, shared restrooms, and air-conditioned rooms. Moreover, some rooms have personal balconies, which are perfect for taking within the tranquil environment. Consistent with its aim of making real, memorable journey experiences, the resort provides a paid airport shuttle service and promotes outside exploration.
Each aspect of 眷村 Visitor Home 1954 has been fastidiously chosen to supply extra than simply lodging. The motto that guides their hospitality philosophy is “Keep in historical past, uncover a narrative,” which invitations guests to interact, pause, and really feel part of Taiwan’s dwelling previous.
Juggling visitor expertise with operational gaps
The core of all the things at 眷村 Visitor Home 1954 is creating memorable visitor experiences. In keeping with CEO Roy Chao, this entails extra than simply offering a spot to sleep; it additionally entails private connection, cultural immersion, and storytelling.
“Having fun with the model, studying about native tradition, and making enduring recollections are the keys to a constructive buyer expertise,” he says.
The crew makes use of what they discuss with because the MEMO principle, a strategic framework based mostly on 4 pillars—Map the Join, Guarantee Actual-Time Replace, Decrease Handbook Work, and Optimize Efficiency Knowledge—to tell their service philosophy.
Chao continues, “We notably worth the ‘E’ in MEMO, which stands for each Simple and Effectivity.”
However because the resort grew and began to serve a wider vary of vacationers, together with households, {couples}, and leisure vacationers, inner procedures began to lag. It was difficult to manage room availability throughout platforms. Price updates took a variety of time and have been executed manually. Bookings and the crew’s capability for fast response have been each impacted by system synchronization delays.
“The problem was clear: our workers wanted higher instruments to answer buyer wants in actual time,” Chao continued. “We want a wiser, extra linked approach to do it, however promptly attending to workers wants permits them to answer buyer calls for effectively.”
The crew ultimately appeared past their present configuration with a purpose to discover a answer that match with their MEMO-driven strategy to hospitality, as the necessity for centralized management and streamlined operations grew.
The spine behind a seamless expertise
SiteMinder was extra than simply one other operational instrument for 眷村 Visitor Home 1954; it signaled a major change towards extra clever and efficient resort administration. In keeping with Chao, the platform is a calculated step to enhance general operational effectiveness and expedite day by day procedures.
“Utilizing SiteMinder is a key technique to reinforce resort operational effectivity,” he mentioned. “It’s not nearly channel administration, it’s step one towards clever and streamlined resort operations.”
The crew efficiently synchronized room charges and availability throughout all platforms in real-time by using SiteMinder’s Channel Supervisor. The chance of human error was enormously decreased by this diploma of automation, which additionally enabled the resort to react swiftly to client demand.
“Room stock administration turns into easier,” Chao explains. “It offers me extra time to concentrate on pricing methods and income optimization.”
Higher visibility, enhanced management over all gross sales channels, and faster charge adjustment execution have been all made attainable by this easy replace system.
The resort’s MEMO service philosophy is completely aligned with the transformation. Efficient system connection mapping is made attainable by SiteMinder, which additionally ensures real-time updates, reduces the necessity for handbook intervention, and maximizes entry to efficiency knowledge for improved decision-making. Enterprise outcomes have been instantly impacted by these operational enhancements.
“If we examine the income from 2024, the REV progress is over 180%,” says Chao.
Following the resort’s adoption of SiteMinder’s DemandPlus answer, which elevated their visibility on worldwide metasearch engines like Google, Trivago, and Tripadvisor, their progress continued.
“Earlier than, most bookings got here from native vacationers. For the reason that change, we’ve seen a considerable improve in worldwide reservations,” Chao shares.
Within the final two months alone, income has elevated by over 180% and much more than 500%. The advantages have been speedy and evident, with extra bookings coming from direct and worldwide sources and fewer time spent on handbook updates.
“I can do extra issues in much less time. I’ve seen a rise in direct bookings, diminished errors, and general, it’s made my job extra pleasurable,” he says.
The group is actively on the lookout for platforms that may help in managing a number of websites without delay, one thing SiteMinder is well-positioned to help, as they give the impression of being to develop to extra lodges and properties sooner or later.
As 眷村 Visitor Home 1954 continues to evolve, SiteMinder will likely be there each step of the best way to assist them attain new heights!