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Hilton now operates greater than 125 dual-brand properties globally. As of the top of 2024, dual-brand areas can be the corporate’s eighth-largest international model if operated as a standalone model. This is because of their flexibility, which has pushed their elevated reputation.
Lately, dual-brand initiatives inside Hilton have develop into extra prevalent due to their capability to serve a wide range of keep events, giving friends extra choices for room sorts that meet their wants. For a giant household journey, made of fogeys with kids in addition to youthful {couples} and singles, or a piece journey the place a colleague wants to remain on the town an additional week or two, a variety of room sorts means all may be underneath the identical roof, even when they aren’t underneath the identical model.
Twin-brand properties supply house owners options to avoid wasting on operational prices and the pliability to satisfy totally different sources of demand. They create alternatives to seize totally different keep events, which in flip, ship enhanced advantages to friends.
Well-liked Hilton model pairings globally embody:
- Tru by Hilton X Home2 Suites by Hilton: 22 %
- Hilton Backyard Inn X Homewood Suites by Hilton: 16 %
- Hampton by Hilton X Homewood Suites by Hilton: 15 %
- Hampton by Hilton X Home2 Suites by Hilton: 14 %
- Hilton Backyard Inn X Home2 Suites by Hilton: 9 %
- Different combos: 23 %
“Twin-brand motels have existed for many years however in recent times, the potential for giving friends a extra versatile keep expertise has grown,” stated Andrew Harp, model chief, Tru by Hilton. “It’s not only a combination of room sorts, as friends can benefit from a wider vary of facilities, similar to shared health facilities, swimming pools, and meals and beverage choices that spotlight the most effective of every model. This mannequin additionally advantages a variety of areas—high-density markets, together with Raleigh, Nashville, Montreal, and smaller cities with extra focused demand mills, similar to Lumberton, North Carolina and Kearney, Nebraska.”
Past the present portfolio, dual-brand properties are anticipated to proceed to develop, with greater than 100 dual-brand Hilton properties at the moment underneath improvement.
“Twin-brand motels are a key instance of how we’re in a position to flex our manufacturers to satisfy proprietor demand, making certain we’re the accomplice of alternative when creating a lodge,” stated Matt Wehling, senior vice chairman, improvement, United States and Canada, Hilton. “With greater than 100 areas at the moment underneath improvement, nearly all of that are positioned in the US, we’re partnering with house owners throughout the nation to ship artistic options that deal with distinctive market calls for and create extra alternatives for friends to expertise Hilton’s manufacturers.”
Sometimes, a single lodge or model will occupy a property, with facilities, operations, and back-of-house capabilities utilized by the lodge. The vast majority of Hilton’s portfolio operates this fashion. In circumstances the place house owners see a number of demand sources, a dual-brand lodge could also be a sensible funding alternative, diversifying income sources whereas additionally lowering operational prices. For instance, a lodge proprietor is likely to be constructing a lodge someplace with a mixture of enterprise journey demand that might be greatest served by an extended-stay model, alongside value-minded household leisure demand that will keep in a centered service model, significantly one that features free breakfast as normal. In circumstances like these, the lodge proprietor can meet each these visitor wants with one property.
Twin-brand properties have trended in direction of a blended construction over time, combining extra areas and delivering a special visitor expertise. Within the final 5 years, Hilton has opened a median of 13 dual-brand motels every year, doubling the dimensions of its dual-brand portfolio.
Current Twin-Model Properties
- Tru by Hilton Phoenix Midtown X Home2 Suites by Hilton Phoenix Midtown: There are greater than 40 dual-brand properties underneath improvement for Tru and Home2. The just lately opened Home2 Suites by Hilton Phoenix Midtown and Tru by Hilton Phoenix Midtown leveraged its prototype, adapting it to satisfy the necessities of this web site, offering friends and their pets a keep expertise rooted in worth and luxury, the place friends can benefit from the providers every model is thought for, together with Tru’s pancakes and Home2’s new construct your individual breakfast sandwiches.
- Tru by Hilton Lumberton X Home2 Suites by Hilton Lumberton: This dual-brand lodge opened in 2025 as one of many largest motels in Lumberton, exhibiting the dual-brand prototype’s capability to adapt to smaller cities. Visitors at Tru by Hilton Lumberton and Home2 Suites by Hilton Lumberton can eat breakfast within the shared communal area and loosen up on the outside patio and hearth pits.
- Tempo by Hilton Raleigh Downtown X Homewood Suites by Hilton Raleigh Downtown: Opened earlier this yr, this dual-brand lodge is the primary underneath these two Hilton manufacturers. The modern dual-brand property gives areas and facilities tailor-made to enterprise and leisure vacationers. As a convergence of upscale consolation and comfort, the property gives versatile assembly and occasion areas and property facilities to assist all friends keep their health routine on the heart and luxuriate in meals on the property’s rooftop bar and restaurant, City Oak.
- Hampton by Hilton Austin East Facet fifth Avenue X Home2 Suites by Hilton Austin East Facet fifth Avenue: Positioned close to points of interest and a brief distance from downtown Austin’s procuring, eating, and nightlife, this pet-friendly lodge gives a variety of facilities for enterprise and leisure vacationers. Whether or not touring for a brief journey or an prolonged keep, friends can begin their day with a breakfast that includes dishes from each manufacturers earlier than utilizing the motels’ pool and health heart.
- Hilton Backyard Inn Nashville West Finish Avenue X Home2 Suites by Hilton Nashville West Finish Avenue: This dual-brand lodge gives a mix of lodging and extended-stay suites. Positioned in Midtown Nashville, the pet-friendly lodge has facilities similar to a rooftop pool, health heart, and on-site eating on the Backyard Grille & Bar.
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