Zürich, April 2025: Grand Metropolitan Lodges proclaims the acquisition of the enduring luxurious resort assortment model Voile d’Or Lodges and Resorts.
Within the strategic transfer, Grand Metropolitan Lodges features the complete Model and IP rights, and all administration contracts related to the 100 yr outdated luxurious model with future growth plans in further locations already in place.
Voile d’Or Lodges and Resorts at the moment operates a set of luxurious flagship Lodges and Residences in six prime areas: London, Paris, New York, Saint Jean Cap Ferrat, St. Barths, and Courchevel.
Voile d’Or captures the soul of French class, timeless luxurious and a outstanding historical past with a transparent deal with exclusivity, discretion and unforgettable experiences, providing sanctuaries of serenity on the earth’s most extraordinary locations. Underneath the evocative signature ‘Without end. Fascinating.’, the model expresses its enduring attraction and uncommon desirability.
The acquisition of this distinctive hospitality portfolio additional underlines Grand Metropolitan Lodges’ dedication to providing its company unrivalled luxurious experiences across the globe.
“Voile d’Or will change into the top of our model structure, representing an ultra-luxury proposition rooted in class and heritage,” mentioned Martin R. Smura, Founder and Chairman of Grand Metropolitan Lodges. “We’re proud to deliver collectively a model of this calibre and are actively making ready for growth into the Maldives, Dubai, and Lisbon.”
Historic legacy: Reopening of Resort La Voile d’Or in Saint Jean Cap Ferrat deliberate for 2029
An intensive reopening of Resort La Voile d’Or in Saint Jean Cap Ferrat is scheduled for 2029 with an providing that may meet the very best requirements of worldwide luxurious hospitality. As a part of the acquisition, Grand Metropolitan Lodges owns not solely the model but in addition the long-term administration contract and the event administration perform for this iconic landmark property.
Voile d’Or model traces its origins again to the legendary Resort La Voile d’Or in Saint Jean Cap Ferrat within the French Riviera, which first opened its doorways in 1925. Located in a primary location on the Côte d’Azur, proper by the shore with a personal seaside, the property was for many years the go-to vacation spot for the wealthy, the well-known, and internationally acclaimed personalities. One in every of its most well-known common company was Sir Winston Churchill, whose statue stands on the resort’s entrance – a tribute to his shut connection to the property, the place he was all the time welcomed together with his beloved champagne and cigars.
Strengthening the management crew of the Voile d’Or luxurious resort assortment with business consultants
Grand Metropolitan Lodges is proud to announce Jacques Oudinot as Chief Government Officer of Voile d’Or Lodges and Resorts. With a wealth of expertise in luxurious hospitality, Oudinot beforehand held senior management roles with Rosewood Lodges & Resorts. “Voile d’Or represents greater than hospitality—it’s the artwork of crafting unforgettable moments,” says Oudinot. “We’re honored to form the subsequent period of this extraordinary model.”
Moreover, Edouard Deschepper has been appointed as Board Director. Together with his experience in company finance, he’s anticipated to play a key function in additional growing the model.
Grand Metropolitan Lodges is likely one of the main resort operators, specializing in offering tailored options in branding, resort administration, franchise, and affiliation providers, all fastidiously designed to fulfill the person wants of resort house owners and buyers. The acquisition value stays undisclosed.
About Grand Metropolitan Lodges:
Grand Metropolitan Lodges is likely one of the main resort operators, specializing in offering tailored options in branding, resort administration, franchise, and affiliation providers, all fastidiously designed to fulfill the person wants of resort house owners and buyers.
The corporate’s portfolio consists of famend manufacturers reminiscent of Grand Metropolitan Lodges Assortment, Castlewood Lodges and Resorts, Swiss Hospitality Assortment, African Heritage Resort Assortment, African Resort Alliance, 7Pines Lodges & Resorts, Brioni Luxurious Lodges, Voile d’Or Lodges & Resorts, Martinez Lodges and Resorts, in addition to TOP INTERNATIONAL Lodges and quite a few F&B manufacturers.
A world crew of seasoned hoteliers, with intensive experience throughout all areas of the hospitality business and places of work at six strategic areas worldwide, affords resort house owners and buyers complete assist and providers. Sustainability and superior digitalization are central pillars of the corporate’s philosophy.