European lodge markets skilled various performances in Could 2025, with notable progress in Latvia, Greece, and Austria, whereas main markets such because the UK and France confirmed indicators of stagnation.
As reported by HSMAI Europe and MKG, in Could 2025, the European lodge trade exhibited a blended efficiency, with some markets experiencing important progress whereas others confirmed indicators of stagnation.
The midscale and upscale segments have been key drivers of efficiency progress, with occupancy charges (OR) growing by 2.6 and a couple of.4 factors, respectively. This resulted in a 5.1% progress in income per obtainable room (RevPAR) for the midscale phase and a 6.2% enhance for the upscale phase. Total, the typical each day charges (ADR) rose by 2.4%, and occupancy charges elevated by 1.6 factors, leading to a 4.7% enhance in RevPAR in comparison with Could 2024.
The typical occupancy charge throughout the pattern panel was 74.9%, with France recording the bottom at 69.26% and Poland the very best at 83.46%. In France, regardless of a number of occasions in Could, occupancy charges fell by 0.3 factors, remaining beneath 70%. Nevertheless, hoteliers managed to keep up ADR at a 2.4% enhance, resulting in a RevPAR progress of 1.9%.
Latvia noticed a big enhance in RevPAR, growing by 17.9% in comparison with Could 2024, pushed by a 6.3-point rise in occupancy charges. This progress was attributed to an inflow of Russian vacationers profiting from milder temperatures and longer sunlight hours.
Greece, already a powerful performer in Could 2024, continued its upward pattern with a 14.9% enhance in RevPAR. The nation skilled the very best occupancy charge enhance within the panel, up 9.8 factors, though ADR remained comparatively secure with a slight lower of 0.3%.
Austria additionally reported a 14.8% enhance in RevPAR, supported by an 11.3% rise in ADR and a 2.3-point enhance in occupancy charges, as vacationers have been drawn to its mountainous areas.
Poland and Germany have been among the many international locations with over 10% RevPAR progress, recording will increase of 13.2% and 11.9%, respectively. Germany’s efficiency was bolstered by a 6.2-point rise in occupancy charges, with secure ADR, partly because of the internet hosting of the Champions League last.
Conversely, the UK skilled a slowdown, with occupancy charges stagnating at -0.1 factors, ADR declining, and RevPAR lowering by 1.8%, marking it as the one vacation spot with a damaging efficiency. In France, regardless of a slight drop in occupancy charges by 0.3 factors, RevPAR was maintained at a 1.9% enhance. Spain benefited from favorable climate situations, reaching a 9.5% enhance in RevPAR, with occupancy charges up by 1.2 factors and ADR rising by 8% in comparison with Could 2024.
Total, the efficiency of European lodge markets in Could 2025 was characterised by various outcomes, with some international locations experiencing sturdy progress whereas others confronted challenges.