40% improve in direct bookings for Cove Bay Resort with STAAH’s highly effective channel administration and instruments.
Tucked alongside the shoreline close to Aberdeen, Scotland, the Cove Bay Resort is wealthy with historical past and coronary heart. Courting again to the early 1800s, this former teaching inn started its life as a (considerably cheeky) unlawful ingesting home within the late 1700s. Right this moment, it’s a comfortable and welcoming resort recognized for its charming rooms, conventional pub, and scenic views — all whereas proudly sustaining the character of its storied previous.
However whereas the partitions could also be historic, the best way the resort manages bookings is something however old school — due to STAAH.
Outgrowing a sluggish, inflexible reserving system
Proprietor Man Craig knew issues needed to change when their previous channel supervisor began holding them again. “There simply wasn’t any innovation,” he says. “The reserving course of felt sluggish, outdated and didn’t give us the pliability we wanted to develop.”
As visitor expectations and reserving developments developed, Man wished a wiser, sooner, and extra responsive approach to handle availability and charges throughout on-line journey brokers (OTAs) — and one thing that didn’t make them really feel caught previously.
STAAH took real-time management to shift Cove Bay Resort into fashionable hospitality
What stood out about STAAH wasn’t simply the product — it was the method. “They supplied options others didn’t,” Man explains. “They actually listened after we talked about price technique and channel combine — and collectively, we applied instruments like WatchMyRate that allowed visitors to match our direct charges to opponents and on OTAs, and Get Google that tapped into Google Resort’s excessive intent search customers.”
The 2 instruments got here collectively and gave the resort a direct raise in direct reservations.
The STAAH Channel Supervisor supplied the pliability and real-time updates the workforce wanted. Managing charges and availability turned seamless. As a substitute of guide updates or ready for clunky methods to catch up, the workforce might reply immediately to adjustments from visitor demand to market shifts.
The Outcomes? A 40% surge in direct bookings and elevated on-line visibility
Since adopting STAAH and its value-adding instruments, Cove Bay Resort has seen a 40% improve in direct bookings — a game-changing enchancment that places extra management (and extra margin) again into their fingers.
Whereas the STAAH reserving engine and Get Google transformed the lookers into bookers, the STAAH channel supervisor ensured that the pool of individuals taking a look at their property saved rising steadily by the suitable OTA connections. Cove Bay Resort’s distribution and income administration technique is now pushed by insights supplied by STAAH.
“In a fast-paced digital world, it’s good to work with an organization that’s forward-thinking — and retains our property seen, each on our personal web site and throughout OTAs,” says Man.
Past simply bookings, STAAH’s dynamic price instruments and automatic platform have helped the workforce reply rapidly to market adjustments, keep aggressive and finally, ship a greater reserving expertise for visitors.
The STAAH distinction
Whereas they haven’t explored the complete suite but, the STAAH suite alone has made a significant influence at Cove Bay Resort. And it’s not nearly tech — it’s about partnership.
“STAAH provides us real-time information and instruments that really work for our enterprise — and so they’re continuously bettering. That’s uncommon on this house,” Man provides.
