Perched 400 metres above the city of Baños on the jap flank of Ecuador’s energetic Tungurahua volcano, Luna Volcán Journey Spa provides company a unprecedented escape the place wellness meets journey. This 30-room boutique property spans 35 hectares of personal Andean forest, offering breathtaking panoramic views which have grow to be synonymous with transformative journey experiences in Ecuador.
Situated simply three hours from Quito on the gateway to the Amazon, Luna Volcán serves as each a standalone vacation spot and an ideal complement to Galápagos journeys. The property options volcanic water swimming pools, 4 signature eating places, a spa providing 46 therapies, and direct entry to waterfalls and climbing trails. Visitors also can go to the well-known Swing on the Finish of the World, simply 9 minutes away, immortalised in Nationwide Geographic and award-winning images.
Since implementing SiteMinder’s distribution and income administration platform, Luna Volcán has skilled outstanding success, with room income rising by 363.7% within the first yr of implementing SiteMinder’s software program. This dramatic transformation demonstrates how the precise know-how partnership can unlock a property’s full potential.
From fragmented techniques to unified success
Earlier than SiteMinder, Luna Volcán confronted the challenges frequent to quickly rising properties: disconnected techniques that created operational inefficiencies and income dangers.
“Earlier than implementing SiteMinder, our techniques operated independently—there was no integration between the PMS, the reserving engine, and the OTAs. This lack of connectivity made our on-line distribution fragmented and inefficient,” explains Gabriel Freire, Digital Advertising and marketing Supervisor.
“Overbookings had been an actual threat, and our gross sales crew was spending invaluable time on guide updates and corrections.”
This fragmentation emerged naturally because the resort developed, with every division implementing options independently. Recognising the necessity for transformation, the crew held a devoted know-how assembly to discover a unified answer that might centralise their total distribution technique whereas preserving their present infrastructure investments.
Seamless integration preserves present investments
Luna Volcán’s choice standards had been stringent: they wanted an answer that may combine with their present property administration system, which was deeply embedded of their accounting, stock, HR, and point-of-sale operations.
“After intensive analysis and testing, SiteMinder was the one platform that supplied a dependable two-way integration with our PMS and direct connectivity with all of the OTAs we would have liked,” the crew notes. This compatibility meant they might modernise their distribution with out disrupting established operational workflows.
Past technical necessities, the platform’s consumer expertise proved decisive.
“The clear and intuitive interface stood out to me personally. I had examined a number of different options prior to now, however none offered the pliability, transparency, and ease of use that SiteMinder supplied.”
Extraordinary development throughout key metrics
The outcomes of subscribing to SiteMinder’s platform exceeded expectations. Initially distributing solely by way of its direct channel and Reserving.com, Luna Volcán has progressively expanded to incorporate Expedia, Airbnb, Hotelbeds, Hyperguest, and the total Channels Plus ecosystem.
Evaluating year-on-year efficiency revealed important development:
- Room income elevated by 363.7% (US$68,532)
- Complete income grew by 354.2% (US$69,436)
- Confirmed reservations jumped 364.3% (130 bookings)
- Room nights offered elevated 404.3% (237 nights)
- Common size of keep improved by 12.3% (1.7 nights)
- Common reserving lead time prolonged by 24.2%
The property additionally strategically lowered its Common Day by day Charge (ADR) by 8% (USD289) to optimise occupancy throughout historically low durations – a choice that delivered optimistic total income efficiency.
“This efficiency confirms that SiteMinder’s distribution instruments, particularly the seamless OTA connectivity and entry to Demand Plus—have remodeled our income technique and allowed us to scale effectively throughout a number of channels,” the crew confirms.
Channels Plus delivers operational effectivity
The implementation of Channels Plus has streamlined Luna Volcán’s multi-channel distribution considerably.
“The most important benefit is that we are able to configure the whole lot immediately in SiteMinder together with descriptions, images, charges, insurance policies—and that data is routinely pushed to each new channel added by way of Channels Plus. That centralised workflow is a large time-saver,” explains the crew.
Whereas the property notes they’ve obtained restricted bookings by way of Channels Plus channels thus far, they worth the effectivity of being distribution-ready throughout a number of platforms with minimal administrative overhead.
“I nonetheless see nice worth in being prepared and visual in additional distribution channels with minimal effort—and I stay optimistic about its long-term potential,” they add.
Steady evolution meets cutting-edge know-how
What distinguishes Luna Volcán in Ecuador’s aggressive hospitality panorama is their dedication to fixed enchancment—a philosophy that extends from their bodily property to their know-how infrastructure.
“What units Luna Volcán aside is the breathtaking view – really the most effective in Ecuador – paired with a product that’s continually evolving,” the crew explains. “Not like many properties that stay static, Luna Volcán is all the time being renewed. This implies company—particularly our loyal repeat guests—uncover one thing new every time they return.”
This dedication to innovation made SiteMinder a perfect associate. The platform’s steady updates and increasing capabilities align completely with Luna Volcán’s philosophy of fixed enchancment, guaranteeing the property stays forward of market developments and visitor expectations.
A basis for future development
Luna Volcán’s expertise demonstrates how the precise know-how platform can catalyse important development whereas simplifying operations. By unifying their distribution technique by way of SiteMinder, they’ve achieved outstanding income will increase whereas positioning themselves for sustained success in Ecuador’s evolving tourism market.
The property’s important income and occupancy development showcases the impression of built-in distribution know-how. As Luna Volcán continues to evolve each its bodily choices and digital capabilities, SiteMinder’s platform gives the pliability and scalability wanted to assist their imaginative and prescient for the long run.
For properties looking for to steadiness operational effectivity with income optimisation, Luna Volcán’s journey provides a compelling instance of success by way of strategic know-how adoption.