A survey carried out by Allianz Companions USA has discovered that social media and popular culture are enjoying a major position in shaping journey selections for Individuals in 2025. The Trip Confidence Index, carried out by Ipsos Public Affairs, highlights that youthful Individuals, significantly these aged 18-34, are more and more planning journeys impressed by viral locations and common media content material.
The survey signifies that 47% of Individuals aged 18-34 report that their journey plans are influenced by social media platforms similar to TikTok, Instagram, and YouTube. Moreover, 42% of this age group say their trip selections are affected by latest TV exhibits and films. This development suggests a rising connection between digital content material consumption and real-world journey experiences.
The information additionally reveals a gender distinction in how media impacts journey planning, with males extra probably than girls to be influenced by social media content material and popular culture references when selecting journey locations. This highlights that the affect of digital platforms and leisure media just isn’t solely generational but additionally behavioral.
The Trip Confidence Index has been carried out yearly since 2009 and defines a trip as a leisure journey of at the least one week to a location 100 miles or extra from house. The 2025 survey was carried out with a pattern of two,005 Individuals aged 18 and older, with a credibility interval of +/- 2.7 proportion factors.
The survey’s findings underscore a shift in the direction of experiential and story-driven journey, the place locations featured in media content material develop into focal factors for journey itineraries. As digital content material continues to form client habits, the journey business could have to adapt to those evolving preferences.