Pop Artwork Lodge is a distinctively vibrant 90-room property in Tocancipá, simply half-hour from Bogotá, Colombia. With a singular fusion of contemporary city artwork, personalised service, and a location close to to enterprise hubs, it offers lodging that caters completely to a various vary of visitors.
Andres Rincon, CEO of Infinity Group, Pop Artwork Lodge operator, says this is likely one of the property’s key promoting factors.
“We provide an expertise that mixes consolation, creativity, and comfort – superb for each enterprise vacationers and leisure visitors. Our resort options regionally impressed artwork installations all through the property, making a dynamic ambiance that displays Colombia’s cultural richness and modern spirit,” he explains.
“Pop Artwork Tocancipá is not only a resort; it’s a artistic area designed for travellers who search inspiration, effectivity, and a contact of native aptitude.”
The property can also be innovating behind the scenes too, standing out for its dedication to income optimisation and digital methods, utilizing superior software program like SiteMinder to strengthen on-line distribution and direct bookings.
Utilizing specialists to search out the precise know-how resolution
Initially utilizing a distinct distribution platform, Pop Artwork encountered irritating limitations when it got here to flexibility, integration, and effectivity.
Looking for a greater choice, the workforce requested Lodge Options, native income and know-how specialists, for help.
“We wanted a strategic companion that actually understands the Colombian market and will information us via a extra dynamic and data-driven income technique,” says Andres.
With vital experience in income administration and a deep information of distribution know-how, Lodge Options was the proper companion to analyse the necessities of Pop Artwork. This led to the choice of SiteMinder’s platform because the optimum software for the enterprise and its sturdy requirements.
“Lodge Options supplied each technical and strategic help throughout the transition, guaranteeing a easy implementation and aligning SiteMinder’s capabilities with our business targets. This collaboration has empowered us to work smarter, enhance visibility, and develop our direct and OTA income successfully.”
Getting began with SiteMinder was additionally painless, with useful onboarding and help ensuring that the workforce at Pop Artwork Lodge felt comfy always.
“The onboarding course of with SiteMinder was easy, structured, and extremely skilled. From the start, we had clear timelines, guided periods, and devoted help to make sure that every section – from channel connections to fee setup – was executed accurately and aligned with our business technique,” confirms Andres.
“What stood out most was the collaborative strategy. Fairly than simply putting in a system, SiteMinder’s onboarding workforce made positive we understood how one can use it strategically. This degree of help gave us confidence from day one and helped us maximise worth from the platform proper from launch.”
Lodge Options performed a key function on this too, guaranteeing every step aligned with Pop Artwork’s income technique and persevering with to offer help after implementation.
Optimised workflows and maximised effectivity
With SiteMinder in place due to the help of Lodge Options, Pop Artwork Lodge instantly started to see enhancements throughout the enterprise.
“Handbook updates that beforehand took a number of hours per week throughout OTAs are actually automated, leading to a time saving of roughly 8–10 hours per week for our reservations and income groups,” says Andres.
With this further time and extra sources, the workforce is now in a position to spend extra time on strategic evaluation, dynamic pricing and, crucially, the visitor expertise.
“Moreover, the real-time synchronisation has decreased overbooking dangers and improved our responsiveness to market demand.”
A serious profit that Pop Artwork discovered with Lodge Options is that the corporate was a strategic ally, not simply an enabler for SiteMinder’s platform.
“They understood our enterprise targets and tailored the platform configuration to our income targets. Their ongoing help and market insights have empowered our workforce to make sooner, data-informed selections, whereas guaranteeing we get probably the most out of the system,” mentions Andres.
SiteMinder solutions probably the most urgent wants
With SiteMinder’s sturdy functions for distribution and income administration, its real-time automation, knowledge accuracy, and highly effective integrations, it’s a platform that ticked all of the bins for a contemporary, profitable, resort like Pop Artwork.
Based on Andres, it solved all of the wants the workforce had round flexibility, integration capabilities, and guide processes.
“We wanted an answer that might streamline our distribution, enhance speed-to-market for fee updates, and cut back the chance of discrepancies throughout OTAs,” he says.
“Moreover, as a resort with a powerful concentrate on income progress, we had been on the lookout for a platform that might scale with our technique, enable dynamic pricing, and help multi-channel administration in actual time.”
Due to Lodge Options, Pop Artwork might be assured that SiteMinder was the easiest choice obtainable in the marketplace.
“Lodge Options supplied clear comparisons, case research, and hands-on demonstrations, which made the decision-making course of extra strategic and assured.”
There have been no regrets, with SiteMinder’s platform serving to Pop Artwork to streamline distribution via automation and a centralised dashboard for reservations and stock.
“Its intuitive interface and real-time channel synchronisation have eradicated the delays and inconsistencies we beforehand confronted when managing a number of OTAs manually,” says Andres.
“We now have larger management over our stock and pricing methods, permitting us to react sooner to market modifications and implement dynamic pricing extra successfully. The platform’s integration capabilities have additionally improved our reference to our PMS and different techniques, leading to higher knowledge accuracy and fewer human errors.”
This has resulted in an general discount in operational workload, improved the property’s on-line visibility, and improved reserving effectivity – immediately leading to higher income efficiency and an enhanced visitor expertise.
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SiteMinder delivers sturdy direct bookings and income progress
By utilising SiteMinder’s unified platform, together with its award-winning channel supervisor, Pop Artwork Lodge has seen impactful bottom-line outcomes.
“We’ve skilled a noticeable enhance in each direct bookings and general income since implementing SiteMinder. By integrating our reserving engine and optimising our visibility via SiteMinder’s platform, we’ve achieved an estimated 15–20% enhance in direct bookings over the previous few months,” says Andres.
“This progress has had a direct influence on our profitability by lowering dependency on high-commission OTAs. We’ve additionally seen enhancements in conversion charges from our web site thanks to higher fee consistency, availability accuracy, and promotional flexibility.”
The power to handle every thing from one platform performs a significant function on this success, and is likely one of the causes that SiteMinder is an industry-leading model appropriate for lodges of all sizes and profiles. With effectivity and readability comes extra alternatives to drill-down on strategic advertising and marketing, pricing, and income administration – making a extra sustainable enterprise mannequin.
A convincing endorsement
Andres and the workforce at Pop Artwork Lodge have seen vital success via the mixture of knowledgeable steerage from Lodge Options and highly effective instruments through SiteMinder – marking the significance of matching technique with know-how.
“Choosing the proper instruments, like SiteMinder, can remodel the way in which you promote your rooms, handle your stock, and optimise your income,” he says.
“However simply as necessary because the platform is the steerage behind it. Partnering with specialists like Lodge Options ensures that your know-how decisions align with what you are promoting technique—not simply at the moment, however as your property grows and evolves.”
In at the moment’s market, Andres says that operational effectivity and strategic distribution will not be elective; they’re important.
“Don’t see know-how as an expense – see it as an funding in your resort’s future.”
Thanks, Andres, for your whole wonderful suggestions. We want you and Pop Artwork Lodge continued success sooner or later!