NEWTON, Massachusetts—Sonesta Worldwide Motels Company introduced that Phil Hugh will assume the position of chief improvement officer, succeeding Brian Quinn upon his deliberate transition. Quinn joined in March 2021, instantly following Sonesta’s acquisition of Purple Lion Motels Company.
Throughout his tenure, Quinn led new franchise efforts for the mixed firm throughout the total portfolio of Sonesta and Purple Lion manufacturers. He reengineered Sonesta’s franchising platform, establishing inside programs and hiring the workforce to help lodging improvement development.
“Brian’s work with the workforce in 2021 resulted in opening greater than 80 motels organically, with no preliminary pipeline, creating constructive internet unit development,” stated Keith Pierce, government vp and president, franchise and improvement at Sonesta. “His continued efforts have helped set Sonesta up for fulfillment with a dynamic natural development technique.”
Hugh joined Sonesta in March 2024 as senior vp and head of luxurious & life-style improvement. He brings greater than 30 years of expertise specializing in portfolio improvement and model development, partnerships, and main the franchise gross sales groups to this new position.
“Phil will construct upon our sturdy basis and produce his imaginative and prescient to the way forward for improvement at Sonesta,” stated Pierce. “The Americas will stay our major focus, with vital growth throughout our portfolio of manufacturers.”