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BETHESDA, Maryland—Marriott Bonvoy’s Sheraton Lodges & Resorts introduced the launch of “Goodnight Room,” a brand new advertising and marketing marketing campaign impressed by the kids’s ebook “Goodnight Moon”.
“Goodnight Room” follows a working mom recounting her day to her son from a Sheraton lodge room, together with the tales of vacationers gathering, working, and unwinding all through the lodge’s foyer.
Nods to the bedtime story seem all through the movie, from a visitor sporting “two little kittens” on their socks, to a Sheraton affiliate handing over a pc mouse, to a younger boy in striped pajamas paying homage to the ebook’s illustrations. Created in collaboration with Wieden+Kennedy New York and set to an authentic rating by Matt Maltese, the marketing campaign was developed alongside the representatives of MargaretWiseBrown and Clement Hurd, in partnership with HarperCollins Youngsters’s Books, and can roll out throughout TV, streaming, social, and in-flight leisure as of November 3.
“Goodnight Moon is a narrative many people grew up with, and now many people learn to our personal kids,” mentioned Peggy Roe, govt vice chairman and chief buyer officer, Marriott Worldwide. “Reimagining it by means of the lens of Sheraton felt deeply private as a result of, at its core, each tales are about familiarity and luxury. The Goodnight Room movie honors that nostalgia whereas capturing the fact of recent journey – from the moments between conferences and the telephone calls house to the small gestures that make us really feel grounded wherever we’re. It’s a gorgeous reflection of what Sheraton stands for at the moment: a gathering place for the world, the place heat, belonging, and group all the time have a seat.”
Sheraton additionally introduced the debut of the “Goodnight Moon” Suite on the Sheraton Boston Resort, which not too long ago underwent an intensive renovation. Accessible for reserving from November 3 by means of February 28, the storybook-inspired keep invitations friends to discover a room that was designed to reflect the world of the ebook. The suite has inexperienced partitions, crimson carpet, a glowing LED hearth, and a working dollhouse. Upon arrival, friends are greeted with milk and cookies, a luxurious bunny, and a credit score towards the property’s signature restaurant.
Members also can bid on an unique Marriott Bonvoy Second: a two-night keep from December 26–28 within the “Goodnight Moon” Suite with curated experiences, together with a moonlit dinner adopted by a stargazing exercise, a s’mores dessert show, and particular souvenir presents for the household.
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