WASHINGTON, D.C.—AAHOA, the world’s largest resort homeowners affiliation, has entered right into a strategic partnership with Kalibri Labs, a pacesetter in resort efficiency analytics. Collectively, the organizations have launched a nationwide investigation into the results of current federal coverage modifications and anticipated business challenges.
Early findings reveal a blended outlook for the hospitality sector in 2025: Whereas roughly one-third of U.S. resort submarkets are at the moment outperforming 2024 benchmarks, a bigger share is experiencing declines — significantly in authorities and company segments —elevating early issues about demand heading into the height summer time journey season.
The joint initiative combines the voice of AAHOA’s greater than 20,000 hotelier members with Kalibri Labs’ proprietary insights gleaned from every day information aggregated from over 36,000 U.S. motels. The result’s a complete image of an business navigating a dynamic and uneven restoration, with some segments displaying power and others signaling potential headwinds.
Key Findings
From AAHOA’s March 2025 Member Survey:
- 69 % of resort homeowners reported enterprise declines tied to current federal coverage modifications.
- Almost 50 % cited reductions in authorities per diem bookings over the previous 30 days, with comparable expectations for future demand.
- 61 % stated bookings for the vital summer time interval (Memorial Day–July 4) are pacing behind 2024.
- Fewer than 5 % reported any progress in authorities or normal enterprise bookings.
- Properties close to army bases and people counting on transient site visitors from Canada and Mexico are experiencing notable declines.
From Kalibri Labs’ Market Intelligence (as of YTD Q1 2025):
- Authorities per diem enterprise (YTD actualized room nights) is down 9 % 12 months over 12 months, with future authorities bookings (on-the-books room nights) down 16 % for the following 30 days in comparison with 2024.
- Company enterprise (YTD actualized room nights) is down 4 % 12 months over 12 months, with future bookings (on-the-books room nights) for the following 30 days down by 2 % in comparison with 2024.
- General, throughout all charge segments, future bookings for the following 30 days in 2025 (as of the top of March) are pacing 3 % behind the identical interval in 2024.
- Higher-midscale motels have been simply 1 % under 2024 ranges in precise YTD room evening demand (all charge segments) via March however have significantly fewer bookings 30 days into the long run than in 2024 (down 12 %).
- Upscale and higher upscale motels have been at 2024 ranges or barely under (down 1 %) in precise room evening demand (all charge segments) via March 2025, however upscale motels have been under 2024 in 30-day future bookings by 7 %, and higher upscale by 4 %.
- All Prolonged Keep manufacturers (decrease and higher tier) are outperforming 2024 by 1–2 % (all charge segments) regardless of having decrease room evening demand in authorities and company segments.
- Whereas one-third of Kalibri’s 975 submarkets are pacing forward in comparison with 2024, greater than 60 % are pacing behind 2024 for bookings 30 days out. California has the very best variety of submarkets pacing forward of the prior 12 months—probably attributable to wildfire response and associated housing wants. Florida additionally exhibits a excessive variety of resort/vacation spot submarkets pacing forward of 2024, whereas city metro, suburban, and airport submarkets within the state present blended outcomes.
“These findings will not be simply numbers—they replicate the real-world challenges and alternatives going through our members,” stated AAHOA Chairman Miraj S. Patel. “It’s encouraging to see that some markets are holding regular or rising, however the total outlook requires shut consideration and motion. As homeowners, we’re on the entrance traces, and partnerships like this assist guarantee our perspective is represented in broader business discussions.”
“The hospitality business is navigating a interval of change, and the flexibility to make knowledgeable, data-driven selections is extra necessary than ever,” stated AAHOA President & CEO Laura Lee Blake. “This collaboration with Kalibri Labs helps paint a fuller image of what resort homeowners are experiencing throughout completely different markets and property varieties. Whereas some segments are displaying resilience, others are starting to really feel the stress of current federal shifts. By working collectively, we will higher perceive these modifications and advocate for insurance policies that help sustainable business progress.”
“Whereas some markets are managing nicely via a turbulent interval, the broader development exhibits proof of contraction—significantly in authorities and company segments,” stated Cindy Estis Inexperienced, CEO of Kalibri Labs. “Our collaboration with AAHOA brings each context and readability to those early warning indicators.”