CHICAGO, Illinois—Hyatt Inns Company introduced that Alila, a part of Hyatt’s portfolio of manufacturers, is launching a brand new artistic marketing campaign, “A World Awaits.” The marketing campaign additionally launched Alila Moments, personalised visitor experiences that span tradition and group, nature and environmental consciousness, creativity, and wellness.
The marketing campaign invitations friends to expertise the chosen location by pairing visuals of Alila locations with imagery of non-public visitor moments. “A World Awaits” additionally marks the debut of the Alila Moments platform, a group of immersive, signature model experiences set to be reside in any respect lodges throughout the model’s world portfolio. Alila Moments is designed to construct connections between friends and the group, rooted in native tradition and their fellow vacationers.
“Alila Moments” Marketing campaign
Every Alila Moments expertise, accessible solely to Alila friends, highlights the resort’s vacation spot and its surrounding setting by means of personalised experiences. Notable Alila Moments embody:
- Alila Ventana Huge Sur in California | Coldstream Bliss: A Huge Sur Ritual: This expertise focuses on Huge Sur with a personal, guided, half-mile hike by means of the Redwoods, together with a mix of breathwork, intention-setting workout routines, and a river chilly plunge.
- Alila Fort Bishangarh in India | Again to the Roots: A Tour of Rajasthan’s Artisanal Heritage: Visitors will uncover native artisans on a visit by means of Shahpura. Individuals can have the chance to create their very own pottery, bangles, and runs below an area professional’s steering; they will even expertise a standard Ayurvedic head, neck, and shoulder therapeutic massage.
- Alila Villas Uluwatu in Bali | The Non secular Essence of Bali: A Journey of Ritual, Reflection, and Surprise: Visitors will expertise a sacred cleaning, conventional crafts, temple choices, native delicacies, and a Kecak efficiency at sundown.
- Alila Hinu Bay in Oman | Sacred Resin: A Ritual of Frankincense and Renewal: Visitors will discover historic Omani traditions, starting with making a personalised frankincense scrub within the spa kitchen, adopted by a mix of exfoliation, therapeutic massage, and head therapy. The Second continues with a five-course frankincense-infused dinner and storytelling with an area Omani concerning the historic and religious symbolism of the substance.
- Alila Shanghai in Better China | The Aromatic Path: Incense, Reminiscence, and That means: Visitors will discover Chinese language incense and its function in therapeutic, meditation, and artistry by creating their very own mix.
“A World Awaits is a pivotal marketing campaign for the Alila model, reinforcing its dedication to the luxurious traveler who cherishes each step that they take, believes in moments of marvel giant and small, and cares concerning the planet as a lot as they care about themselves,” mentioned Katie Johnson, vp, world model chief, luxurious portfolio, Hyatt. “From cultural and environmental immersion, to enriching bespoke experiences and holistic wellbeing, with this marketing campaign, Alila lodges look ahead to friends experiencing the worlds of tradition, custom, nature, spirituality, and extra, that await them at each nook.”
Set in 18 locations throughout Indonesia, the Maldives, Oman, India, China, Malaysia, and California, the Alila model gives “A World Awaits” throughout all of its world properties, together with the most recent addition, Alila Dong’ao Island Zhuhai. Alila Mayakoba will be part of the model in late 2025 as the primary Alila property in Latin America.