You would be shedding treasured direct bookings due to some widespread web site and reserving engine errors. Let’s discover and repair them.
Operating a lodge is not any small job. Between managing workers, pleasing visitors and juggling bookings from all instructions, your plate is greater than full. However right here’s one thing many hoteliers miss: your web site and reserving engine is likely to be quietly costing you bookings.
Let’s stroll by way of among the most typical web site and reserving engine errors we see —and the best way to repair them, without having a tech diploma or hours you don’t have.
7 most typical web site and reserving engine errors and the best way to repair them:
1) Your web site takes too lengthy to load
In at this time’s fast-paced world, nobody has time for a sluggish web site. In case your lodge web site takes quite a lot of seconds to load, chances are high visitors are hitting the again button and heading elsewhere — possibly to an on-line journey brokers (OTAs) or a competitor down the road.
If made on a progressive platform corresponding to STAAH InstantSite, it’s comparatively easy to enhance web site load time. Compress your massive photos. Select easy designs and put money into dependable, speed-optimised internet hosting. STAAH reserving engine can also be designed to neatly slot into your web site and cargo quick to keep away from visitors leak.
2) It isn’t cellular pleasant
Cell pleasant is now not a pleasant to have. The truth is any good web site must be designed as a mobile-first web site given the majority of visitors this system attracts. Consider all these visitors planning their subsequent vacation whereas on the practice, throughout lunch, or whereas binge-watching Netflix. In case your web site or reserving engine isn’t mobile-friendly, you’re making it arduous for visitors to e book… and straightforward for them to surrender.
Along with good design, make sure you make it a behavior to browse your individual web site on cellular. Additionally it is necessary to maintain the trail to reserving quick and clear — fewer clicks, higher outcomes. STAAH’s three-step reserving engine is responsive by design. STAAH’s Sensible Pricing functionality permits hoteliers to focus on cellular customers, additional bettering direct bookings.
3) Reserving is simply too difficult
Have you ever ever tried reserving a room by yourself web site simply to see what it’s like? If you happen to’re asking visitors to leap by way of hoops, fill out countless types, or dig round for room choices, they’re most likely not making it to the end line.
With STAAH’s reserving engine design, visitors can full a reserving in three steps. Make sure you make the “E-book Now” buttons clear and straightforward to search out. Keep away from shock expenses on the final step — transparency builds belief. STAAH’s three-step journey to e book seamlessly lets you upsell extras or spotlight your greatest packages, bettering direct income.
4) Hidden charges and availability
In case your visitors can’t shortly discover out what rooms can be found and at what value, they’ll depart. Easy as that. Transparency wins each time.
To repair, show room sorts, charges, and availability clearly. Keep away from “Name to E-book” until completely vital. Use real-time syncing along with your channel supervisor to keep away from exhibiting incorrect information, remove overbookings and keep away from visitor frustration.
5) No direct reserving incentives
If visitors can get the identical deal (or higher) on an OTA, why would they e book direct? Direct bookings prevent fee prices, however you’ve received to provide visitors a purpose to click on “E-book Now” on your web site.
Fixing that is easy. Supply small perks — like free breakfast, a room improve, or versatile cancellation. Spotlight these advantages clearly in your homepage and reserving engine. Use promo codes (a highly regarded STAAH reserving engine function) or unique gives for repeat visitors. STAAH’s WatchMyRate is one other function to assist prospects examine your direct value to different OTAs and opponents, giving confidence to e book direct if the speed is similar.
6) Your reserving engine doesn’t discuss to different methods
Your reserving engine shouldn’t be doing its personal factor. If it doesn’t combine nicely along with your Property Administration System (PMS), Channel Supervisor, or income instruments, it creates extra guide work and room for error.
You will need to select a reserving engine that performs nicely along with your different instruments. STAAH has earned its stripes by way of its integrations with each massive and area of interest instruments permitting properties of all sizes to learn from an built-in tech stack. Additionally it is prudent to ask for integration assist — most good tech companions (like STAAH) will assist get you arrange.
7) No monitoring = missed alternatives
If you happen to don’t know the place your bookings are coming from or the place visitors drop off, it’s arduous to enhance your web site efficiency. Use instruments like Google Analytics or your reserving engine’s dashboard to observe conversions. Observe what campaigns are bringing visitors—and which pages are turning individuals away. Check and tweak frequently. Small adjustments can result in huge outcomes.
With STAAH’s built-in reporting instruments, you’ll be able to see which gives, OTAs, or referral websites are driving bookings—and regulate accordingly.
Closing ideas: small fixes, huge influence
You don’t have to rebuild your complete web site or overhaul your reserving engine in a single day. However fixing only one or two of those widespread errors may make a noticeable distinction in your bookings — and your income.
If you happen to’re questioning how your present setup stacks up — otherwise you’re able to make your reserving engine work tougher for you — e book a free demo with STAAH at this time. We’ll stroll you thru it and present you precisely the best way to increase direct bookings, with out the tech stress.
Your web site must be your greatest salesperson. Let’s be sure it’s doing the job proper.
Are You Shedding Bookings? Frequent Web site & Reserving Engine Errors (And Tips on how to Repair Them) was final modified: June 4th, 2025 by