Clearwater, FL – tenth October 2025 – roommaster, a trusted supplier of hospitality administration software program for impartial inns for greater than 30 years, introduced the appointment of Rachel Douglas as Chief Government Officer.
Douglas has partnered with roommaster in a strategic advisory function for the previous three years, guiding operations, product technique, and buyer success. She has additionally led SaaS transformation initiatives throughout Aspire Software program’s hospitality portfolio, serving to expertise suppliers modernize, sharpen their market positioning, and ship stronger worth to clients.
A Message from Kent Howard
“As somebody who’s spent over twenty years serving to to construct roommaster PMS, I do know what hoteliers anticipate: dependable instruments that don’t fail them, paired with innovation that simplifies operations,” stated Kent Howard, former President of roommaster and present Aspire Software program govt. “Rachel is aware of this enterprise inside and outside. She has been a driving power behind modernizing our PMS and launching instruments like our model new reserving engine and channel supervisor. She’s additionally accelerated our imaginative and prescient for AI-powered merchandise and integrations. We’re excited to welcome Rachel as our CEO. She’s the fitting chief to information roommaster into its subsequent chapter.
Fashionable PMS + Advertising and marketing & Distribution Suite
Underneath Douglas’s management, roommaster is evolving its PMS with AI-driven instruments that make the platform extra intuitive, responsive, and targeted on delivering larger worth to clients. As a part of this effort, the corporate launched its New Advertising and marketing & Distribution Suite, which features a new reserving engine and channel supervisor. Collectively, these instruments give inns stronger direct reserving energy, synchronized OTA distribution, and absolutely built-in workflows inside the PMS.
AI Merchandise and Integrations
roommaster can be investing closely in AI-powered options and integrations to present impartial inns the identical edge bigger manufacturers get pleasure from, together with:
- roommaster Concierge → An AI-powered voice agent that solutions visitor calls in a number of languages, captures bookings 24/7, and ensures no income is misplaced to missed inquiries.
- ampliphi RMS Premier Partnership → An AI-driven income administration system that forecasts demand, automates pricing suggestions, and retains charges aligned throughout channels — absolutely built-in with roommaster PMS.
- Increasing API & Accomplice Integrations → Permitting hoteliers to attach roommaster seamlessly with a rising ecosystem of hospitality and revenue-driving instruments.
A Buyer-First Imaginative and prescient
“roommaster has at all times been acknowledged for dependability and repair,” stated Douglas. “My imaginative and prescient is to protect that basis whereas accelerating modernization. By combining a contemporary PMS, new reserving and channel supervisor instruments, and AI-powered instruments like Concierge and ampliphi, we’re serving to impartial hoteliers compete extra successfully, enhance profitability, and create unforgettable visitor experiences.”
About roommaster
roommaster offers dependable, easy-to-use property administration software program trusted by impartial inns worldwide. With greater than 30 years of business experience, roommaster is evolving with cloud-native PMS updates, trendy reserving and distribution instruments, and AI-powered options that assist hoteliers streamline operations, optimize income, and improve visitor satisfaction