London, UK – Ahead bookings at UK resorts have elevated 6% year-on-year for the Summer time Financial institution Vacation on 25 August and accompanying lengthy weekend, based on new information from SiteMinder, the world’s main lodge distribution and income platform.
Common each day room charges (ADR) have additionally elevated 2.5% UK broad, to £239.20 this 12 months in comparison with £233.37 throughout the identical interval final 12 months. Likewise, reserving lead occasions are up 8.19% to 130.1 days in comparison with 120.3 days in 2024, as measured on the equal date for each years.
Glasgow resorts are exhibiting the UK’s strongest reserving and ADR progress, with reserving volumes up 22.7%, and ADR growing by 10.3% to £201.78, from £182.88 final 12 months. Amongst main English cities, London leads by way of bookings progress, with these growing 14.5%, and ADR up by 6.38% to £251.85, from £236.74 in 2024.
Edinburgh can be having fun with a big reserving improve of 10.7%, and stays the UK’s costliest main metropolis throughout the interval, with a modest 1.74% progress in ADR to £412.16.
Some UK locations current a nuanced image. Brighton is experiencing a 6.77% improve in ADR to £270.10, in comparison with £252.94 final 12 months, regardless of a 13.5% drop in bookings. Conversely, Liverpool and Manchester are seeing robust reserving exercise, growing 15.6% and seven.3% respectively, but each cities have seen ADR lower, by 3.96% to £167.34 in Liverpool, and by 12.36% to £197.41 in Manchester.
SiteMinder’s information exhibits that whereas virtually 65% of ahead bookings for the Summer time Financial institution Vacation lengthy weekend have come from overseas–as was the case for a similar interval in 2024–, home travellers proceed to account for barely greater than 35% of present bookings. And, encouragingly for UK resorts, 69% of all ahead bookings for the interval by UK customers had been at UK properties, in comparison with simply 31% who opted to go overseas, that are additionally the identical proportions as final 12 months.
James Bishop, SiteMinder’s Vice President of Ecosystem and Strategic Partnerships, says: “Our information displays the enduring energy of journey demand, each inside the UK and globally, regardless of financial uncertainty. Glasgow’s spectacular progress highlights its ongoing emergence as a favorite for home and worldwide guests alike, whereas London’s equally strong efficiency underlines the capital’s enduring standing as a world chief.”
Provides Bishop: “Regardless of constructive UK broad information, hoteliers throughout the nation proceed to face challenges, which they’re in search of to offset with various levels of success. Edinburgh’s robust bookings progress and secure ADR signifies clever pricing methods to cut back seasonality as Competition season ends, however elsewhere we see that ADR can fall regardless of stable progress in bookings. This serves as a reminder that whereas aggressive pricing can appeal to quantity, it could additionally restrict income potential except balanced by extra worth creation.”
Concludes Bishop: “The rise in reserving lead occasions, and the steadiness of worldwide and home demand as proportions of whole bookings, point out some predictability returning for resorts after years of change. With this newfound stability, hoteliers can now give attention to amplifying demand by clever distribution methods whereas utilizing dynamic pricing to seize most worth from each market alternative.”
All figures are primarily based on information from SiteMinder’s platform for the interval 20–26 August 2025, as measured on 28 July 2025.
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About SiteMinder
SiteMinder Restricted (ASX:SDR) is the identify behind SiteMinder, the world’s main lodge distribution and income platform, and Little Hotelier, an all-in-one lodge administration software program that makes the lives of small lodging suppliers simpler. The worldwide firm is headquartered in Sydney with places of work in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London, Manila and Mexico Metropolis. Via its expertise and the biggest companion ecosystem within the international lodge business, SiteMinder generates greater than 125 million reservations value over US$50 billion in income for its lodge clients annually.