Newly refurbished New South Wales property simplified OTA administration and grew direct bookings utilizing STAAH’s highly effective platform.
Set within the coronary heart of Barham, New South Wales, Barham Bridge Motor Inn is a welcoming, 23-room motel that just lately underwent a full refurbishment and emerged as a contemporary 4-star property. With King, Twin, Household, and even Pet-Pleasant rooms, it’s constructed to go well with each sort of traveller — from highway trippers and enterprise visitors to households and weekenders.
Alongside its recent interiors, the motel additionally presents sensible and considerate facilities, like solar-heated pool entry, a visitor BBQ space, and a twin EV charger obtainable for visitors and the general public — a uncommon discover within the area.
However as their providing grew extra subtle, so did the necessity for smarter expertise behind the scenes.
The shift to STAAH: a easy transfer for a rising motel
Whereas Barham Bridge Motor Inn didn’t have main complaints with their earlier channel supervisor, the chance to improve to a extra built-in answer got here on the proper time. They have been exploring a brand new cloud-based PMS, and Harsha Karam, a STAAH marketing consultant advised in addition they contemplate STAAH for channel administration. After trialling each, the choice was straightforward.
The STAAH staff really helpful a tailor-made setup that included the STAAH suite – Channel Supervisor, Reserving Engine, WatchMyRate (to trace and evaluate OTA charges on the web site) and Get Google (a direct integration with Google Motels to extend on-line visibility on the most important search platform).
Collectively, this combo helped the staff unify their reserving course of, enhance visibility and provides visitors a seamless on-line expertise — all at a aggressive value.
STAAH provided sensible options that introduced actual worth
For a motel that’s centered on progress, STAAH ticked all the fitting bins. Right here’s what the Barham Bridge staff loves:
- Centralised management. One login for all OTA and direct reserving administration. No extra platform-hopping or guide updates.
- Actual-time sync. Charges and availability robotically replace throughout all channels, decreasing the danger of overbookings and errors.
- Cell-friendly reserving engine. Direct bookings through the motel’s web site are actually straightforward for visitors and commission-free for the property.
- WatchMyRate widget. This intelligent characteristic encourages direct bookings by displaying real-time OTA price comparisons — nudging visitors to e book direct with confidence.
- Get Google integration. The motel now seems with a direct “E book Now” hyperlink proper in Google Lodge Search, boosting visibility and decreasing dependency on OTAs.
Early wins and promising progress
It’s early days for Barham Bridge Motor Inn’s STAAH journey, however the indicators are promising — even throughout quieter winter months. The lodge shares that they will already see an enchancment from final 12 months. The refurbishments have helped, however higher tech to enhance their on-line presence has been the sport changer.
Because the motel heads into busier seasons, the staff is assured they now have the fitting instruments to develop smarter and serve visitors extra effectively.
Assist that stands out
Another excuse the staff recommends STAAH? The folks behind the platform.
“Harsha and the assist staff have been improbable. Each query is answered shortly and clearly — which issues rather a lot while you’re operating a busy property.”
Refreshed, recharged, and able to develop
Barham Bridge Motor Inn’s transformation isn’t nearly newly renovated rooms — it’s about a greater expertise from begin to end. And that begins the second a visitor begins their reserving journey.
With STAAH’s channel supervisor, reserving engine, and add-ons like WatchMyRate and Get Google, the motel now has a digital setup that matches the standard of its visitor providing. They’re enthusiastic about what’s subsequent — and assured STAAH will assist them get there.
