Rezcontrol PMS works with Brakspear throughout its ‘Honeycomb Homes’ portfolio, whereas SiteMinder manages their distribution, making certain visibility and optimised pricing throughout a number of channels. Since combining forces, Honeycomb homes have gone from energy to energy.
Brakspear operates a big portfolio of British pubs, together with a gaggle of ten ‘Honeycomb Homes’, which collectively account for round 140 bedrooms throughout seven of those properties – three stay standalone pubs or eating places. Every property is exclusive, typically housed in listed or historic buildings, oozing character and attraction beneath the ethos “our house is your house.” Whereas every property maintains an impartial feel and look, they’re run with a constant construction, significantly relating to their menus and general strategy to hospitality – creating consistency for the model, which is now being matched in its operational techniques and capabilities.
Brakspear aimed to streamline operations in income administration and optimise bookings, assigning the duty to Sid Kostromin, Bedrooms assist for Honeycomb Homes at Brakspear.
“We knew we wanted to maneuver to the cloud for larger efficiencies, in addition to to allow Rezcontrol and SiteMinder to combine seamlessly”
Charges and distribution had been additionally dealt with manually, so charge setting wasn’t optimised and channel decisions could possibly be hit and miss. The choice to undertake Rezcontrol and SiteMinder was subsequently pushed by the necessity to modernise and transfer to the cloud, to combine them totally and so higher handle room availability, pricing and distribution.
A game-changing integration
“With Rezcontrol and SiteMinder, Brakspear now has centralised entry to all key platforms, permitting for smoother administration, lowering the complexity of a number of logins – it’s so far more easy and dependable.”
Sid explains “Bringing Rezcontrol and SiteMinder collectively created a single, centralised charge administration and bookings hub. The important thing advantage of this improve was the power for the techniques to speak by way of a single, centralised hub, eliminating the necessity to contact every answer supplier individually, constantly saving a big period of time.
Sid confidently states that, Rezcontrol and SiteMinder’s mixed answer has dramatically improved effectivity for Brakspear and duties that after took hours at the moment are accomplished in minutes because of automation. “For instance, organising a marriage promotion code was a prolonged guide course of, nevertheless it now takes me simply 30 seconds,” mentioned Sid. “Automation has lowered the executive burden, permitting myself and the staff to deal with higher-level duties, similar to strategic planning and visitor service. I additionally perform a month-to-month evaluation and deal with any exception reporting – a lot of it primarily runs itself!” Sid additionally notes the standard of the assist they obtain. “Onboarding was exceptionally easy and the assist staff, if I do want them, are glorious.”
Maximising income by way of dynamic pricing and seamless distribution
“Dynamic pricing means rooms are at all times bought at the absolute best charges.”
SiteMinder gives intensive insights and reporting capabilities that has been key for Brakespears technique. SiteMinder’s platform have helped make sure that rooms are bought at the absolute best charges by way of dynamic pricing, and that availability is at all times up-to-date throughout all channels. Whereas they proceed to depend on OTAs like Reserving.com, the system has improved general management and effectivity in managing these relationships. “Managing distribution is far more efficient. Availability and pricing are mechanically up to date throughout all channels, stopping double bookings or discrepancies between platforms.” Sid explains.
Achieve extra management and enterprise income than ever earlier than
Speed up each day operations, enhance effectivity, and enhance income with SiteMinder’s main lodge platform.
Embracing innovation with ease
“With coaching and assist, workers now realise how a lot simpler it’s to work with clever user-friendly applied sciences.”
Change at all times entails some stage of complexity, and resistance – with the improve to Rezcontrol and the mixing with SiteMinder this was no exception. Honeycomb Homes would not have devoted receptionists, so it was crucial that Sid may guarantee a seamless off-site reservation course of to alleviate strain on the on-site staff. “We did encounter some preliminary resistance,” mentioned Sid, “significantly from workers who had been unfamiliar with expertise usually! Nonetheless, one of many cornerstones of my function is to offer on-site coaching and hands-on assist, particularly throughout the transition, which helped ease any issues. Now it’s totally embedded, they not often must name me!” Workers quickly grew to become extra assured, additionally realising how the brand new techniques lowered their workload whereas bettering accuracy, and created extra time for them to spend with their visitors.
Sid explains “Eliminating guide processes and the effectivity of techniques like Rezcontrol and SiteMinder enable me to work extra successfully, releasing up time for different necessary duties, In as we speak’s market, embracing automated expertise is crucial, and we’ve lastly discovered the mix that works for us. The advantages of those fashionable techniques are evident in our day-to-day operations.”
Reaching new milestones of success
So, can Brakspear see quantifiable outcomes from the implementation of Rezcontrol and SiteMinder? Utilizing the mixed answer with SiteMinder and Rezcontrol has undoubtedly improved productiveness and lowered operational prices for Brakspear.
“The return on funding is evident – with out the brand new expertise, we wouldn’t be promoting rooms as successfully or reaching the occupancy ranges we’re seeing, whereas we’ve elevated productiveness and lowered operational prices”
Sid didn’t hesitate when requested what steering he’d provide to fellow hoteliers who wish to obtain comparable outcomes, “I strongly suggest all hoteliers to put money into a dependable Property Administration System (PMS) and distribution platform. After working with each Rezcontrol and SiteMinder individually for a few years, I see them as the very best options out there. In as we speak’s business, guide administration of bookings is not possible. The mixing of those two consistently innovating merchandise has introduced vital enhancements to our operations at Brakspear, streamlining duties and making certain easy enterprise processes. We dwell in an automatic world, so automated lodge tech is important.”
Sid Kostromin
Bedrooms assist | Honeycomb Homes | Brakspear