BWH Lodges GB is launching a quicker, easier web site as a part of a push to assist its companions minimise reliance on OTAs.
This can impression greater than 230 impartial hoteliers throughout the UK.
The absolutely redesigned web site is a part of plans to enhance digital infrastructure and can ship quicker load instances, a simplified reserving journey and improved picture and content material performance.
It can additionally introduce instruments to help advertising exercise at each lodge and regional degree, with future plans to combine AI.
The transfer follows a number of years of growth and testing and kinds a part of BWH’s long-term digital funding technique. The platform is underpinned by cloud-based know-how, with a deal with enhancing the visitor expertise whereas streamlining operational processes for lodge groups.
Chris Bowling, head of digital and shopper advertising at BWH Lodges GB, mentioned: “The launch of this new web site will present impartial hoteliers with the instruments they should compete with the large gamers, for superior tech with out the complexity.
“This launch has been years within the making, with vigorous testing to make sure each a part of the journey is optimised and environment friendly. Our workforce is right here to verify the tech works for our hoteliers, not the opposite approach round.
“We’re after all invested in serving to our members thrive – by taking the strain off them and offering ongoing experience that makes their digital presence stronger, extra streamlined and in the end extra worthwhile.”
BWH Lodges GB is forecasting enhancements in conversion charges and natural site visitors on account of the rebuild, in addition to a discount in OTA dependency.
This improve will impression all BWH hoteliers, together with Angela Burns, CEO of Webb Resort Group Ltd and proprietor of three BWH inns together with Moor Corridor Resort & Spa, BW Premier Assortment by Finest Western in Sutton Coldfield
Angela Burns mentioned: “We’ve been working with BWH Lodges since its inception greater than 50 years in the past they usually’ve at all times been a improbable accomplice – giving us the liberty to run our companies whereas offering the precise help.
“With know-how evolving so rapidly within the business, it’s nice to see BWH specializing in options that not solely enhance our direct bookings and scale back our reliance on OTAs, but additionally ship what our friends really care about.
“As a lodge, photographs are key, however giant information can decelerate web site speeds. This new web site launch from BWH gives us with a central hub that lets our properties shine with out compromising loading speeds, guaranteeing friends have the very best on-line expertise that mirrors the extent of care they obtain after they arrive.”
Worldwide, BWH Lodges operates out of greater than 100 international locations with 4,200 inns and 60 million rewards members which implies that accomplice inns have the potential to considerably enhance their variety of abroad friends.
BWH Lodges GB, which represents Nice Britain’s largest group of impartial inns, together with Finest Western and WorldHotels, permits hoteliers to take pleasure in international attain with out sacrificing their individuality.
For extra data go to joinbwhhotels.co.uk.