Direct Bookings Up, Errors Down: Asiatic Lodge’s Profitable STAAH Story


STAAH booking engine (SwiftBook)

Actual-time updates and smarter instruments from STAAH energy Asiatic Lodge’s progress in effectivity and direct bookings.


Nestled within the coronary heart of Malaysia’s Malacca area, Asiatic Lodge is thought for its heat, family-friendly hospitality and standout touches — just like the much-loved Household Suite full with a calming jacuzzi. Whether or not it’s a household getaway or a enterprise journey, friends right here take pleasure in cozy consolation, considerate facilities, and a real welcome that retains them coming again.

However behind the scenes, life wasn’t at all times as seamless because the visitor expertise.

Earlier than STAAH: Room for Enchancment

Again in 2022, Asiatic Lodge’s workforce was spending far an excessive amount of time updating charges and allotments manually throughout a number of on-line journey brokers (OTAs). With out real-time syncing, overbookings have been an all-too-common headache. Discrepancies in availability and charges would creep in, resulting in operational stress and occasional visitor disappointment.

On high of that, monitoring efficiency throughout channels was clunky at greatest. With out clear insights into which OTAs have been performing, pricing methods have been extra guesswork than precision.

Hotel Channel Manager


Why STAAH was the right match?

With so many channel administration choices on the market, Asiatic Lodge selected STAAH for 2 huge causes — reliability and ease of use. Identified for its stability and robust business popularity, STAAH provided the workforce precisely what they wanted:

  • Actual-time updates throughout all channels to remove overbookings.
  • Consumer-friendly dashboards that make monitoring and modifications a breeze.
  • Highly effective reporting instruments to information smarter pricing and channel methods.
  • Development in income powered not simply by higher on-line visibility, but in addition by means of STAAH’s sensible reserving engine.

After STAAH: effectivity, progress and peace of thoughts

As soon as STAAH was in place, the distinction was speedy. The Channel Supervisor now updates availability and charges immediately throughout all linked platforms, guaranteeing each reserving is correct and each channel is in sync.

The STAAH reserving engine (SwiftBook) on the Asiatic Lodge web site has introduced in a noticeable rise in direct bookings, lowering dependency on OTAs and bettering profitability. Clear, data-driven reporting means the workforce can now see which channels are delivering outcomes — and regulate methods accordingly.

The flexibility to create packages and regulate availability on the fly has additionally been a game-changer, particularly for selling particular offers or managing seasonal demand. And one of the best half? The operational time saved now goes into making the visitor expertise even higher.

channel management software


Favorite function?

With out hesitation, the workforce factors to the benefit of adjusting room availability and creating tailor-made packages — all in minutes. This flexibility retains Asiatic Lodge aggressive and permits them to behave quick on market alternatives.


Trying Forward with STAAH

Because the Asiatic Lodge workforce says: “STAAH makes every little thing simpler. It’s steady, simple to watch, and the help is at all times there after we want it.”

From juggling guide updates and battling overbookings to operating a clean, environment friendly, and guest-focused operation — Asiatic Lodge’s partnership with STAAH has been nothing in need of transformative.

asiatic hotel melaka malaysia 2


channel manager STAAH

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