Created in 2016, Edgar Suites rapidly established itself as a benchmark within the high-end aparthotel sector in France.
A brand new technology of aparthotels, Edgar Suites residences mix the flexibleness and coziness of an condominium with the consolation and companies of a resort.
After conquering Paris, the corporate then established itself in different main cities in France akin to Lille, Bordeaux, Cannes, and shortly Good, Lyon, and Marseille.
Every lodging, typically a three-bedroom unit, combines house, design, and resort companies to supply a singular expertise.
“Our energy is to have taken the very best of the resort trade — cleanliness, high quality of service, 24/7 reception — and to mix it with the consolation of a spacious, fastidiously adorned condominium,” explains Grégoire Benoît, co-founder and director of operations at Edgar Suites.
With common stays of 5 days, Edgar Suites attracts a assorted clientele: visiting households, enterprise vacationers, or distant staff. The model primarily focuses on neighbourhoods positioned within the metropolis middle.
“Crucial factor is that our company really feel at house, like locals, with close by retailers and easy accessibility to public transport”
At present, the group has greater than 20 residences, representing round 1300 rooms unfold over greater than 600 residences.
We not too long ago spoke with Grégoire Benoît, a consumer of SiteMinder’s channel supervisor.
An distinctive buyer expertise
Praised by its clientele, Edgar Suites was not too long ago voted greatest host in France on Airbnb and obtained a rating of 9.5/10 on Reserving.com.
A recognition that displays the standard of the Edgar Suites expertise, each by way of human connection and logistics.
“If you keep in an Edgar Suites condominium, you’ll discover tasteful decor and impeccable service, which explains our excessive rankings. It’s actually the suggestions from our company that units us aside from our rivals. Due to them, our residences are sometimes extremely ranked, irrespective of the town,” says Grégoire Benoît.
Optimising reservation administration with SiteMinder
The acquisition of SiteMinder’s channel supervisor in 2020 considerably eased the workload of Edgar Suites’ digital group, which, in its early days in 2016, needed to rely closely on handbook knowledge entry.
The fluidity and effectivity of SiteMinder’s know-how enabled the group to refocus on its core enterprise: hospitality.
“We’re not a tech firm; we’re hoteliers. Our job is to welcome and serve company each day. That’s why we selected SiteMinder, the very best channel supervisor in the marketplace,” says Grégoire Benoît.
For the previous 5 years, SiteMinder has ensured seamless, bug-free updates of the corporate’s room availability throughout all channels (Reserving.com, Expedia, their web site), completely synchronised with their PMS, Mews.
Simplicity, effectivity, and time financial savings
“SiteMinder’s channel supervisor meets our expectations completely by updating our availability and charges in the fitting place, on the proper time, and with none bugs, which may be very reassuring,” says Grégoire Benoît.
Outcomes: no extra overbookings or reservation errors, and operational groups are free of time-consuming duties.
The place the digital reception group as soon as needed to handle handbook errors every day, they now encounter nearly no incidents.
An efficient pricing technique because of SiteMinder
Due to SiteMinder’s superior options, Edgar Suites can simply modify its pricing technique throughout on-line journey websites. “Our objective is to make sure an equal internet income, whatever the platform utilized by the shopper.”
This dynamic administration additionally helps maximise the group’s profitability by limiting extreme commissions.
Extra direct bookings because of Demand Plus
As well as, SiteMinder’s Demand Plus possibility permits Edgar Suites to extend the net visibility of its residences, notably via higher search engine optimisation on Google, and to spice up direct bookings.
“This reduces our dependence on third-party platforms whereas sustaining a robust model picture.”
Edgar Suites continues its growth with the opening of 4 to six new residences per yr.
The usage of SiteMinder has elevated bookings by roughly 10% by making certain the fitting worth, on the proper time, on the fitting channel.
SiteMinder, a dependable and responsive associate
SiteMinder affords 24/7 customer support, making certain that its customers are all the time supported.
Grégoire Benoît praises the work of the groups: “SiteMinder’s customer support is impeccable. Regardless of the request, every part is finished in a short time, and SiteMinder may be very responsive.”
He has no hesitation in recommending the answer to his hotelier colleagues: “It’s merely the number one in the marketplace. There are not any regrets, even 5 years after our alternative. For those who’re searching for a dependable, clean, and bug-free channel supervisor, that is the one for you.”
An enormous thanks to Grégoire for this interview. We want Edgar Suites continued success with their future tasks.