Grouped round more and more piled tables on the Dwelling Archive within the Seattle REI headquarters, a global staff of designers and patrons pull jackets, mountaineering boots, seasonal catalogus and well-worn gear bearing the patina of time. What are they trying to find? A place to begin for a brand new triple collaboration.
For designers from REI Co-op and On, the Swiss sportswear model persistently on the vanguard of favor and sporting expertise, this work is routine: figuring out and isolating the minimize of a selected shirt, growing a colorway that reveals a sun-bleached blush, and reformulating modes and kinds from one other period which have returned to the zeitgeist. However this time, there was a wildcard: The presence of BEAMS—a specific retailer and way of life curation hub persistently cited as a defining drive of streetwear type and vogue in Japan—required a brand new method to a well-known course of.
“Once we first considered On x BEAMS x REI Co-op, we knew that the collaboration was going to be international,” says Keita “Gonzo” Kobayashi, purchaser for BEAMS. “With BEAMS in Japan, REI in the USA and On in Switzerland, we should have completely different [perspectives on how] to benefit from the outdoor. I assumed that discovering a strategy to combine these three [perspectives] would make this mission enjoyable.”
The On x BEAMS x REI Co-op collaboration, which drops September 25, 2025, connects the seams of a brand new imaginative and prescient and tenting equipment for a cutting-edge sport: path operating. On provide is the whole lot wanted for a solo camper or work-out crew to hit the paths at tempo with a snug base camp, plus type that interprets to the road. International vogue developments at the moment have a tendency towards technical gear—goal constructed however streetwear inflected—and this collaboration is tailor-made to those that need their gear to transcend these classes.
A New Path-Operating Basecamp
The selection of path operating for the collaboration additionally crossed boundaries. Regardless of efforts by varied legacy manufacturers and advocates to convey path operating to the forefront of out of doors tradition, the business tends to promote it as a distinct segment intersection between highway operating and mountaineering. And inside that area of interest there’s a sense of solitary effort, pushing the runner additional the extra distant the paths might get. The On x BEAMS x REI Co-op collaboration presents another imaginative and prescient the place you may set a camp and get out on the paths with a buddy or a number of, realizing there may be an journey in retailer even after your cooldown.
Max Smith, head of worldwide industrial technique for On describes the aim of the collaboration as “discovering a wonderful place, parking up, exploring, pushing your self and your crew, and creating recollections that go away you feeling stronger, extra related and extra alive.” His personal enthusiasm in opening paths to new alternatives mirrors the trail-running group’s pleasant and excitable repute.
Discovering the boldness to strike out on the path and push your self to a brand new restrict takes a baseline to depend on. That may be the coaching to know your strengths in addition to some consolation to fall again on. Whether or not it’s sneakers that hold you shifting, a snug camp setup to crash on after crushing your miles or pals to ensure you received’t neglect the brand new recollections made, every bit of the collaboration presents ample power return.
On x BEAMS x REI Co-op was designed to share that power with the on a regular basis runner, making it simpler for them to create these experiences on the path for themselves and others.
Three Manufacturers, Three Peaks
The emblem on the heart of the collaboration, three main international peaks representing every model, speaks to the outside inspiration that unites On, BEAMS and REI: Matterhorn within the coronary heart of the Swiss Alps; Mount Fuji, the symbolic heart of Japan; and Mount Rainier, the crown peak of Seattle’s Cascade Vary.
BEAMS turned the connector—creatively traversing these three distinct peaks utilizing insights drawn from a long time of experience in vogue and way of life. The model occupies a singular place at house and within the international vogue market: Although undoubtably a central participant in Japanese vogue, the defining position for BEAMS has been as curator of tastes fairly than a producer of products.
On the model’s inception within the mid-Seventies as “American Life Store BEAMS,” founder Yo Shitara combed by classic and surplus shops all through the U.S. West Coast for items that epitomized an Americana way of life. The primary store, in what’s now the style capital of Harajuku, Tokyo was a small storefront imitating the feel and appear of a College of California, Los Angles dorm room. That Americana type—’70s Nike sneakers, sporting informal polo shirts, sturdy and well-worn outside gear—set a normal for a brand new, cosmopolitan Japanese type, but in addition the concept of a choose retailer that sourced the whole lot you would possibly want for an entire way of life.
Now with over thirty sub-brands like BEAMS PLUS and BEAMS Males’s Informal, BEAMS touches on each nook of the style scene whereas conserving a way of the Americana Japanese type at its core. Collaborations, too, are instruments for growth, with fastidiously chosen and much-hyped collections from Levi’s, Converse, Arc’teryx and lots of others. “We pay homage and respect for the unique model,” Gonzo says of the collaborative BEAMS mindset, “and add a little bit trick from our aspect.”
With this assortment, we see BEAMS tapping into two manufacturers’ beliefs which may appear at odds: REI Co-op brings outside experience that attracts on heritage to tell a excessive customary of outside gear, and On presents technical innovation that delivers style-expanding footwear and attire. The curational BEAMS savvy introduced REI and On collectively to ship gear that’s prepared for any journey in a method that matches in simply as properly on the path as in on a regular basis life.
Excessive-Tech Excessive Trend
On is understood for on a regular basis sneakers and attire that push stylistic improvements and technical capabilities. The benefit with which you’ll incorporate On items into day by day seems to be could make it simple to neglect the expertise inside—and that is by design. Although visually completely different from the Americana sporting put on related to BEAMS, On shares the Japanese model’s skillful pairing of technical attire and streetwear. “On represents a contemporary means,” says Gonzo. “Path operating, excessive expertise, issues we might not have seen earlier than [in fashion].”
You’ll see this method to styling outside gear in lots of main cities, from the U.S. to Europe to Asia: Trendy streetwear type and high-performance outside gear are trending to their joint apex, with metropolis dwellers incorporating path trainers, mountaineering method sneakers and mountaineering boots into their day by day ensembles.
The On x BEAMS x REI Co-op Cloudultra 3 Path-Operating Sneakers and Cloudrock Low Mountain climbing Boots provide the city outdoorsperson clear designs that effortlessly translate between contexts. Rugged however breathable, they’re made to place miles behind you on the highway or the paths with BEAMS-inspired Iron and Earth colorways.
Within the Archive for Heritage Outside Sporting
With REI Co-op, the BEAMS collaboration meant diving into the historical past of outside gear in its close to century of existence. Looking out by the Dwelling Archive introduced new insights for the REI staff as properly, says Scott Mosher, artistic model director on the co-op. “[BEAMS] needed to see the catalogues, the outdated merchandise, the issues that set the usual for what the outside is understood for at present. To see our model mirrored by their eyes was cool for us.”
Japanese outside experiences usually favor the maximalist: Assume automobile tenting with loads of gear, well-apportioned meals, and doubtlessly a spa-like sizzling spring near camp. However Gonzo, who lived in Seattle in 2010, is aware of that there generally is a completely different paradigm of tenting in the case of U.S. outdoor tradition, yet one more related to the rugged backpacker. From the archive, they chose a variety of time-tested gear and REI Co-op Member favorites that faucet on a number of the best and accessible designs within the REI catalog.
A basecamp is a hub for mountaineers, a house for all of the gear climbers will depend upon earlier than throughout and after main ascents. This REI tenting equipment interprets the gear-heavy mountain setting to extra accessible trailheads the place runners and hikers collect. And fittingly, the On x BEAMS x REI Co-op Base Camp 4 SE tent has room to spare, sleeping 4 campers comfortably, with stash pockets all through and an ample vestibule. The Helix sleeping pad retains you off the bottom at any physique temperature, whereas the Zephyr 25 sleeping bag presents heat nights at freezing temperatures. And no base camp is full with out ample seating: The Flexlite chair is a light-weight important for hanging round a campfire with pals or just stretching out your legs after hitting the paths.
Each design groups thought it vital to pick out the best colorways. Drawing on gadgets discovered within the archive, a palate of denim blues and sage greens emerged. “A few of the place we landed on last colour was truly impressed by merchandise that had been light and what it appeared like after it had been in use,” says Mosher. “It offers that basic really feel. It seems to be a bit lived-in. Like there’s a little bit of a narrative.”
A Nearer Take a look at the Collaboration
The On x BEAMS x REI Co-op collab contains a restricted run of particular version footwear, attire, and tenting gear. Branding throughout the collaboration incorporates a three peaks motif—Matterhorn, Mount Fuji, and Mount Rainier—recalling the three manufacturers’ shared artistic course of and connecting the worldwide visions of the merchandise with a trendy design. Colorways impressed by BEAMS, expertise from On and campsite authenticity from REI rounds out a collaboration that provides novices and professional path runners alike gear that mixes consolation, accessibility and elegance from summit to house base.
Word: The gathering shall be out there to buy on September 25, 2025.
On x BEAMS x REI Co-op Cloudultra 3 Path-Operating Sneakers
One of many newest drops from On’s line of ultra-endurance footwear, the Cloudultra 3 is made for pace and accessibility. Helion
HF midsole gives added consolation and resilience for these additional miles. A newly designed outsole builds on the Cloudultra Professional for grip and stability on any floor. The distinctive BEAMS distinctive Iron colorway with debossed branding add a recent type. Purchase ladies’s model. Purchase males’s model.
On x BEAMS x REI Co-op Cloudrock Low Mountain climbing Boots
With a nod to basic Americana outside sporting, the On Cloudrock Low goals to modernize mountaineering with all terrain Missiongrip rubber outsoles, waterproofing membrane and a 15.17 oz (1 lb. 14.3 oz for the pair) light-weight design made for agility and pace. Out there in a singular, collab-driven Earth colorway. Purchase ladies’s model. Purchase males’s model.
On x BEAMS x REI Co-op Flexlite Chair
A REI Member fan favourite now emblazoned with the three iconic peaks, the Flexlite chair is compact and lends a much-appreciated stage of consolation to sitting across the campfire. Styled with the triple collaboration branding and the long-lasting peaks, the Flexlite is as helpful on the campsite as it will be for a picnic within the park. Purchase right here.
On x BEAMS x REI Co-op Attire
On, BEAMS and REI Co-op have paired as much as create a line of technical and informal put on that’s as wearable whereas storming by rugged trails as it will be within the metropolis. The basic Studio-T and Membership Hoodie function the peak-to-peak branding in Pacific and White hues. The technical Trek Jacket and Pants each in a Pacific shade provide three-layer waterproof membranes and taped seals to maintain you shifting ahead by any circumstances. The Efficiency Cap in Pacific and the Path Socks in Glacier spherical out the head-to-toe equipment with the triple collab branding. Purchase Studio-T. Purchase Membership Hoodie. Purchase Trek Jacket and Trek Pants. Purchase Efficiency Cap. Purchase Path Socks.
On x BEAMS x REI Co-op Zephyr 25 Sleeping Bag
The highest-selling artificial REI Co-op sleeping bag now options the BEAMS-inspired Pacific colorway. A comfortable hood and helpful pockets give consolation right down to 30°F, ideally suited for 3 season tenting. The mother-shaped bag is available in 9 sizes, permitting campers to seek out the just-right match to maximise each heat and luxury. Features a stuff sack and a roomy mesh bag with On x BEAMS x REI Co-op branding. Purchase right here.
On x BEAMS x REI Co-op Pace Pack 18L
A sturdy pack designed for house and for maneuverability, the Pace Pack 18L is the midsize entry to the On pack line, and the primary out there at REI. With simply accessible mesh aspect pockets and pressure straps to maintain water bottles cinched tight whereas operating, this pack means that you can pack necessaries whereas conserving them safe shifting. Whether or not you’re commuting to the health club, on weekend errands or setting out from the trailhead the Pace Pack 18L retains the whole lot you want shut at hand. Purchase right here.
On x BEAMS x REI Co-op Helix Sleeping Pad
The light-weight Helix sleeping pad, out there in a BEAMS-inspired Umber shade, packs small and is ideal for cold-weather tenting. With an included pump sack for straightforward inflation and an improved baffle and weld design made for sturdiness, this sleeping pad offers you quite a lot of consolation with minimal weight. Purchase right here.
On x BEAMS x REI Co-op Base Camp 4 Tent SE
The rugged Base Camp 4 Tent SE tent fits vehicle-based journeys in addition to dispersed tenting. It presents sufficient room for a crew to really feel spacious and cozy as a house base on the campsite. Ample peak eases entrance and exit with an prolonged cover permitting campers to unzip the door whereas nonetheless having fun with some safety from the weather. A number of mesh pockets all through assist to maintain all of your requirements at hand. Easy set ups and the distinctive BEAMS-inspired Pacific colorway offers you a trendy house within the outdoor in minutes. Purchase right here.
The On x BEAMS x REI Co-op collaboration shall be out there on-line and in Seattle; Denver; New York; and Washington, D.C., REI Flagship retailer releases with restricted launch in choose shops throughout the nation, starting September 25, 2025. The discharge comes simply forward of Nationwide Public Lands Day (September 27, 2025), a nod to the ongoing dedication of REI and companions to protect entry to outside and pure areas as a public good.
The put up From Peak to Peak: A First Take a look at On x BEAMS x REI Co-op appeared first on Unusual Path – An REI Co-op Publication.