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The efficiency of the Greek tourism sector in 2025 has been formed by a mix of pure, geopolitical, and financial pressures. Along with the Santorini earthquakes, extreme heatwaves and wildfires in June and July led to web site closures throughout key locations.
Customer arrivals proceed to develop, reflecting sustained demand in key worldwide markets. In accordance
to the Financial institution of Greece, worldwide arrivals elevated by 4.1% YTD August 2025/24. The primary
4 months recorded +5.8%, whereas Might and June confirmed short-term declines of –2.7% and –1.7%
respectively. Nonetheless, efficiency strengthened within the peak season, with +6.4% in July and +8.1% in
August.
Arrivals elevated by each air and land borders. Following Bulgaria’s entry into Schengen, passport
controls – and subsequently administrative headcounts – at highway border-crossing factors are now not
out there, however highway arrivals proceed to be measured by the Financial institution of Greece border survey.
Worldwide arrivals on the 26 airports elevated 5.6% YTD September 2025/24. Excluding
resident arrivals returning through Athens Worldwide Airport (round 26% of its worldwide arrivals), the
complete improve was 5.5%. Different airports, similar to Thessaloniki, don’t report arrivals by residency standing.
The highest 10 worldwide airports accounted for 93% of complete worldwide visitors as much as September.
Thessaloniki recorded the strongest development amongst them with +10.0% YTD Sep 2025/24, adopted by
Athens with +8.7% (or +9.6% for non-residents solely) and Corfu with +5.6%.
Against this, Santorini recorded a 12.8% decline in arrivals. This was linked to the interval of elevated
seismic exercise that started in late January within the sea space northeast of the island and intensified in early
February, with magnitudes reaching 5.0–5.3 earlier than easing in March/April. A state of emergency was
declared initially of February, resulting in precautionary measures together with faculty closures,
evacuations, and the short-term cordoning-off of sure cliffside areas. No structural injury was
in the end reported.
Occasions had been broadly coated by each Greek and worldwide media, and most high 10 supply markets at
Santorini Airport recorded declines, significantly the UK and France. Arrivals from Italy elevated barely
(+1%), whereas Israel recorded a major improve (+59%). Lodging income on the island
declined by 22% in H1 2025/24.
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