The world is shifting the 9-5 as we all know it. AI is threatening job positions, there are layoffs, recessions are looming, and in the meantime, the worth of every part goes up.
We’ve been saying this for years, however your life expertise, your ardour, and your expertise may be your greatest security internet, and your greatest alternative for earnings going ahead.
If you happen to’re not making the most of what you’re keen on doing and what you already know, then you might be leaving a number of potential on the desk!
We’ve been big proponents of beginning one thing of your individual — one thing that’s yours and might’t be taken away from you.
That is what we’ve believed because the begin of Goats On The Highway — wayyyy again in 2012 (yeah we’ve been round for awhile!)
However, it’s particularly related nowadays.
The reality is, a number of what we used to depend on — steady jobs, regular earnings, predictable progress — feels fairly shaky proper now.
However, don’t fear, it’s not all doom and gloom! There’s a method so that you can overcome these challenges, which is what I’ll get into on this article.
Most individuals assume they want extra credentials to start out a web based model. And really, that is the place most individuals get caught —spending time on certifications, ready till they’ve a much bigger following, and taking extra programs to study extra in regards to the subject that they already know!
However the reality is:
You’re already sitting on one thing folks would pay to study — you simply don’t notice how priceless it’s (but)!
We’ve helped greater than a thousand folks begin on-line manufacturers round their passions, expertise and experiences, based mostly on what they already know.
Which means, they didn’t should spend tons of time including extra to their plate…we merely helped them unpack the gold that was already there.
Your area of interest. Your superb thought. Your subsequent transfer…it’s discovered inside your expertise, your experiences, and your passions.
If you happen to’re interested by creating one thing of your individual (as a aspect hustle, or as a full-time gig), and want to flip your experience into revenue, that is the place to start out.
The three Buckets: Begin With What You Already Have
If you happen to’re uncertain about what area of interest to select or what sort of enterprise to start out, right here’s the framework we’ve personally used to provide you with our worthwhile concepts over time, and it’s what we train our shoppers as nicely.
It’s constructed on 3 ‘buckets’ that all of us have entry to — irrespective of your background, job title, or degree of expertise.
Notice: we go deeper into this and actually allow you to slim down your thought in our Area of interest Readability Program.
Bucket #1: Abilities & Information
That is the information you’ve collected over time. Abilities you’ve discovered by way of your profession, college, certifications, coaching, self-education…and even simply trial and error.
You won’t consider it as particular, as a result of it comes naturally to you now. However to another person, it’s precisely what they need assistance with.
Listed here are a number of examples:
Perhaps you’ve…
- Mastered Excel spreadsheets, and also you’ve constructed customized templates that save hours each week.
- Develop into an professional in designing logos, enhancing resumes, or organizing digital information.
- Discovered methods to run a worthwhile Airbnb
- Cracked the code on methods to develop a YouTube channel.
- Discovered a productive workflow and methods to repurpose one video into every week’s price of content material.
- Been (or at the moment are) a venture supervisor, realtor, skilled chef.
- Been licensed for instructing, teaching, being a private coach, or a yoga teacher.
- Mastered knowledge entry, bookkeeping, or utilizing accounting software program like QuickBooks.
- Educated new group members and beloved breaking down complicated duties into easy steps.
- Ran inside occasions, team-building actions, and even organized workplace potlucks — and folks noticed you because the “glue.”
All of those expertise, all of this data that you’ve, can all be become your individual enterprise. It’s simply taking what you already do and already know, and deciding that you just wish to create one thing of your individual.
Listed here are a number of real-life examples from our shoppers:
- Self-Made Millionaire and Finance Mentor turned private coach to assist newbies put money into the inventory market and construct wealth
- Licensed Yoga and Breathwork Teacher and Private Coach teaching ladies in midlife to search out bodily, emotional and non secular concord within the subsequent chapter of their lives.
- Actual Property Investor and Landlord of 15 years teaching new landlords on getting began and handle their properties with confidence
Different Examples:
- Morgan Overholt was a burned-out graphic designer and give up her 9-5 to freelance full time and switch her design expertise right into a $100,000 per 12 months enterprise.
- Ali Abdaal was a physician who had to make use of productiveness hacks simply to outlive his demanding work. When he realized different folks might use his instruments in all areas of life, he give up his job to show it on-line and now earns over $4 million per 12 months.
- Greg Langstaff was a profession advisor and recruiter who give up his job to show othe folks what to not do when going to job interviews. Now he makes relateable and humorous movies on tiktok and now runs a multi-6-figure enterprise providing resume evaluations, and promoting programs and training.
Right here’s the factor:
What you know the way to do — whether or not it’s out of your job, your aspect hustle, or your individual curiosity over time — can turn out to be the inspiration of your area of interest.
What feels apparent, simple, or boring to you, could possibly be life-changing to another person who’s caught, confused, or overwhelmed. And so they simply don’t know the place to start out.
We see this on a regular basis. Folks turning on a regular basis expertise into companies — instructing what they already know. You don’t have to study one thing new to get began. You simply have to learn to package deal what you already know in a method that helps others.
Bucket #2: Life Experiences & Your Private Story
As a rule, probably the most highly effective enterprise concepts don’t come from a job or a level — they arrive from what you’ve lived by way of…your story.
For us personally, there are a number of key life experiences that we’ve already become revenue — and will simply do once more.
The most important one was taking the leap to turn out to be entrepreneurs. To be our personal boss. We knew we have been meant for extra and believed there needed to be a method to do significant work we truly loved.
And that perception is what attracts folks to our story — as a result of they really feel the identical method.
We took our lived expertise of increase 4 on-line manufacturers, and turned it into an impactful, worthwhile teaching enterprise that helps others do the identical.
That’s precisely what we train inside our Creator Kickstarter Teaching Program. Your lived expertise can turn out to be the enterprise you revenue from—identical to ours did.
All of us have chapters of our story that formed us (whether or not good or unhealthy), moments that pressured us to develop, adapt, or rebuild. Use these to your benefit and assist others who’ve been in your scenario.
Belief me, there are folks trying to find precisely that type of steerage.
Listed here are a number of examples:
Perhaps you’ve…
- Moved the world over and needed to navigate a brand new tradition, language, or authorized system from scratch.
- Modified careers a number of occasions and discovered methods to reinvent your self — even when it was scary.
- Gone by way of burnout and overwhelm (in life or in your small business).
- Survived a divorce.
- Been by way of a trauma and have discovered hope and therapeutic.
- Had a significant identification shift and located your method by way of.
- Misplaced a bunch of weight and are happier, more healthy and extra assured than ever.
- Discovered methods to handle cash after debt.
- Discovered methods to co-parent peacefully.
- Discovered methods to reside a satisfying life with power sickness.
- Navigated menopause and all of the bodily, emotional, and identification shifts that got here with it — and got here out extra grounded, assured, and linked to your self.
- Left a high-demand profession to prioritize your psychological well being, and discovered methods to rebuild a life with extra time for household, peace, function, and presence.
- Took a leap into solo journey after a significant life change and found a deeper sense of confidence, pleasure, and self-trust.
- Supported a beloved one by way of habit, sickness, or grief and have become a gentle supply of energy of their unstable occasions.
- Determined to cease people-pleasing, set boundaries, and rewire the way in which you present up in relationships, work, and your individual life
Listed here are a number of real-life examples from our shoppers:
- Downsizing her dwelling and life for a retirement stuffed with alternatives and training ladies methods to do the identical.
- Having the trait of an HSP (Extremely Delicate Individual) and training ladies on methods to navigate that.
- Being a child-free couple by selection and constructing a neighborhood for others like them.
- Being an immigrant within the USA and training others to construct credit score and select the best bank cards.
- A religious Christian because the age of seven serving to households expertise a deeper relationship with the Lord by way of teaching, studying and memorizing Scripture
Different Examples:
- Lisa Johnson was a single mother within the UK, with £35,000 of debt. She bought by way of it and now sells programs and packages instructing different folks methods to earn earnings. She’s now earned over £16 million and has assisted greater than 50,000 entrepreneurs.
- Nadine Muller transitioned from a nursing profession to turning into a private health coach, ultimately transferring into on-line teaching. By leveraging her experiences and challenges, she constructed a multimillion-dollar teaching enterprise.
- Kiki Ayers confronted homelessness in Los Angeles however utilized her background in leisure reporting to ascertain a public relations agency. By sharing her story and experiences, she constructed a enterprise that generated about $3 million in 2024.
Right here’s the factor:
These life experiences aren’t simply private issues that occurred to you…what in the event that they occurred for you?
These occasions in your life are full of classes, frameworks, and real-life instruments that different folks desperately want. It could possibly turn out to be a shortcut, a roadmap, or a spark of hope for another person.
You don’t should be excellent or polished, you simply should be sincere. Not pretending you have got all of it found out, however being a number of steps forward and turning your journey into one thing that helps another person.
Having an influence and serving to others discover options to their issues is what constructing a model is basically about.
3. Passions & Pursuits
Generally, your greatest thought isn’t the factor folks would discover in your résumé. It’s not your expertise and all of the information you’ve collected…it’s truly the factor you might speak about for hours with out becoming bored!
It’s the subject that lights you up when somebody asks the best query. It’s one thing you’re all the time studying extra about — not as a result of it’s a must to, however since you truly wish to.
Take Nick for instance, and his ardour is fly-fishing. It’s one thing he’s been doing since he was a child and would spend weekends out on the lake together with his Dad and Brother.
Fly fishing is one thing that he’s all the time studying extra about and perfecting. You’ll discover him holed up in his “mancave” tying flies, chatting with different fly-fishermen in his Viber group chat, or down by the river casting his rod!
It’s the curiosity that he might speak about for hours.
So, he began a fly-fishing model round his ardour in 2020 and grew it to a six-figure enterprise. Now, he makes cash creating content material whereas he’s fishing on the river! Undoubtedly residing his dream.
Listed here are some examples:
Perhaps you…
- Geek out over matcha rituals and might’t get sufficient of it.
- Love journey hacking and discovering funds journey hacks.
- Are obsessive about meal prepping.
- Love all issues to do with make-up and sweetness, or styling outfits.
- Are completely considering biohacking, astrology, or productiveness instruments — and your folks come to you since you clarify it in a method that is smart.
- Are the go-to particular person in your group for planning the proper ladies’ journey.
- Are one of the best at organizing small areas.
- Are considering all issues craft beer and have discovered methods to brew and make it your self.
- Love deep diving into human design and serving to mates perceive their charts in actual life.
- Are obsessive about cozy dwelling vibes — from candle making to perfecting your Sunday reset routine.
These pursuits and passions are all issues that you might flip into one thing that helps others and makes you cash.
Listed here are a number of real-life examples from our shoppers:
- A pair residing in NYC with a love for journey and their metropolis, working a journey planning enterprise and creating curated itineraries and journeys to NYC for busy professionals
- A travel-hacking professional serving to others plan journeys and expertise the world whereas spending much less
- A pair obsessive about fast getaways and never losing any time without work, they share one of the best itineraries for 48 hour fast flip adventures
- A cat lover serving to different pet mother and father with their cat’s well being and weight reduction
- A lover of holistic methods and total wellness serving to distant staff escape digital overwhelm and simplify their life
Different Examples:
- Nick (of Goats On The Highway) turned his ardour for fly fishing into a web based model that helps newbies choose the best gear with out breaking the financial institution. That enterprise earned $8,440 on its twelfth month after launching!
- Joshua Weissman was a burned out chef who turned his love of cooking (notably fermentation) right into a multi-million greenback YouTube empire.
- Sandra James was laid off from her £50,000/12 months job in monetary companies so she determined to show her love for cats right into a enterprise. She based The Cat Butler, an unique cat-sitting service within the UK. She launched it in 2015 and now it earns about £200,000 yearly.
Right here’s the factor:
Relating to passions and pursuits, you don’t should be an “professional”, you don’t have to have a level or an enormous following.
You simply should be a number of steps forward of the particular person you’re serving to — and know and care sufficient in regards to the subject to information them.
If you happen to love the subject and also you’re SO enthusiastic about it, and also you’re prepared to point out up and share what you’ve discovered, somebody on the market might be so glad you probably did. Persons are in search of somebody actual, somebody who will get it, and somebody who makes it really feel doable.
Cease Overthinking and Selected One Factor to Begin
You don’t should be an influencer, good at tech, or into advertising and marketing. Most of our shoppers aren’t. And really, most of them began with out having any thought of what they may share with the world!
Our shoppers are common folks identical to you — aged 24 to 70. They’re vacationers, mothers, immigrants, {couples}, retirees, creatives, side-hustlers, and 9-5ers who lastly mentioned:
“I’m executed losing time increase another person’s enterprise. I wish to create one thing that really has an influence. One thing I like doing.”
If you wish to go deeper with every part you’ve discovered on this article, we’re right here to assist. Step one is arising together with your excellent area of interest and thought…one which’s aligned with you. One which will get you excited!
That’s what we assist you determine inside our Area of interest Readability Program. You’ll find out how your expertise, life experiences and passions matter, and the way they are often packaged up and become an impactful model and product that you could promote.
It’s your first step towards constructing one thing actual — from the life you’ve already lived.
If you happen to’re the kind of one who’s able to take the leap, wager on your self, and eventually construct one thing that displays who you actually are…you’re precisely who our full teaching program was made for. Click on right here to e mail us for info on our Creator Kickstarter program.