The Hospitality Gross sales and Advertising and marketing Affiliation Worldwide (HSMAI) has launched a brand new business useful resource, Ancillary Income Technique Playbook: Going Past Room Income, designed to assist lodge professionals drive income progress by means of artistic, non-room earnings streams. The information covers actual world examples of profitable income producing initiatives, together with strategic issues and efficiency metrics to tell and help hoteliers in planning and execution.
Because the hospitality business navigates an evolving financial local weather and rising operational prices, the normal reliance on room income alone is now not ample. This complete information equips income, gross sales, and advertising leaders with a strategic framework to optimize ancillary choices, from upsells and day-use rooms to parking, culinary providers, pet facilities, spa packages, and extra.
“Room income will all the time be foundational, however hoteliers who adapt and diversify their income methods might be greatest positioned for long-term success,” mentioned Brian Hicks, President and CEO of HSMAI. “This information affords sensible, real-world concepts to assist properties of all sizes improve visitor expertise whereas boosting profitability.”
Key insights from the information embody:
- Ways for monetizing underutilized room stock
- Methods for activating areas like rooftops, assembly rooms, and pool decks to drive further income
- Inventive F&B income drivers akin to experiential eating occasions, amenity packages, and community-facing occasions
- Instruments to judge vendor partnerships, optimize charges, and observe efficiency metrics
- Alternatives tailor-made to completely different visitor segments—transient, group, and native—from transportation to spa and recreation
The Playbook additionally features a curated vendor information to help implementation, with suppliers throughout upselling platforms, EV charging, spa providers, and extra.
The Ancillary Income Technique Playbook was developed by members of HSMAI’s Gross sales, Advertising and marketing, and Income Optimization Advisory Boards underneath the management of workgroup chairs Samir Bhatnagar, CHDM, AVP Industrial Technique at Ashford Inc. and Jeff Borman, CHDM, CHBA, World Head of Gross sales, Income, and Distribution at Virgin Inns.
The information is accessible to HSMAI members and could also be bought by non-members right here.