LONDON — April 2025 — IDeaS, a SAS firm and the world’s main supplier of hospitality income administration software program, at the moment introduced the launch of IDeaS Highlight, a primary of its variety demand intelligence resolution that empowers entrepreneurs to generate the correct demand on the proper time. Highlight helps each single properties and portfolios to establish and act on high-value alternatives for deploying impactful, demand-generating advertising ways knowledgeable by superior analytics and AI. The answer brings IDeaS’ strong demand forecast and value sensitivity capabilities collectively to assist hoteliers allocate advertising spend for the best influence on incremental income.
In a time of uncertainty, rising advertising bills, and rising operational prices, resort entrepreneurs are challenged to behave rapidly to translate each greenback spent into measurable income progress. Highlight brings IDeaS’ unmatched forecasting capabilities into the combination, empowering entrepreneurs to optimize spend and unify industrial methods, offering an important aggressive benefit.
Further key advantages of IDeaS Highlight embody:
- Translate forecast information into advertising motion with a centered dashboard that robotically identifies durations of excessive income potential to assist launch well timed, impactful campaigns.
- Improve marketing campaign conversion and affect visitor habits by leveraging value sensitivity alerts.
- Reply quicker with unparalleled foresight into future advertising alternatives. Powered by IDeaS G3 RMS’ superior forecasting engine, Highlight allows groups to proactively regulate methods and take a surgical strategy to demand technology.
- Spur collaborative motion by streamlining communication between advertising and income administration groups with intuitive workflows that guarantee no income alternative is left behind.
Mike Chuma, vice chairman of worldwide advertising, IDeaS, stated: “For years, IDeaS options have served because the supply of fact for future demand. With the introduction of Highlight, resort entrepreneurs can now drive their campaigns with that very same state-of-the-art demand-driven forecasting. Highlight is a purpose-built efficiency intelligence device designed particularly for entrepreneurs. Gaining future insights accessible solely from IDeaS’ G3 RMS, resort entrepreneurs can now join the dots from forecast to motion at a velocity and scale like by no means earlier than, leveraging and measuring the influence of demand-generating campaigns.”
Sanjay Nagalia, co-founder, chief working officer & chief know-how officer, IDeaS, stated: “It’s clear there’s a world of potential for the hospitality organizations that may bridge the hole between forecast information and tactical execution. IDeaS is dedicated to offering the business with the revolutionary instruments wanted to maximise the profitability and effectiveness of their industrial groups, and Highlight is the most recent in our efforts to interrupt down the limitations to data-driven success.”
The brand new resolution shall be selectively accessible for IDeaS shoppers in July 2025. Register your curiosity right here for first entry.