IHG Lodges & Resorts has introduced the introduction of its Ruby model to the U.S. market, with a deal with city micro-segment progress.
IHG Lodges & Resorts has introduced plans to introduce its Ruby model to america, marking the model’s entry into the U.S. city micro-segment. Ruby, which was acquired by IHG earlier this yr, will deal with main U.S. metropolis facilities, providing a brand new choice for vacationers searching for cost-effective and classy lodging.
Ruby was based in Germany in 2013 and at the moment operates 34 inns, both open or in improvement, throughout main European cities. The model’s U.S. growth is a part of IHG’s broader technique to extend its presence in city markets, which frequently face challenges corresponding to excessive entry limitations and restricted area. The model will accommodate numerous mission varieties, together with new builds, conversions, and adaptive reuse.
The Ruby model emphasizes important facilities and environment friendly design, offering standardized room choices with options corresponding to snug beds, premium finishes, rainfall showers, and high-quality bathtub facilities. Public areas in Ruby inns are designed with regionally crafted interiors and have 24/7 bars that supply cocktails and specialty espresso.
IHG’s strategic plan goals to develop the Ruby model to over 120 world inns throughout the subsequent decade and greater than 250 within the subsequent 20 years. The growth into the U.S. market is anticipated to leverage IHG’s distribution and know-how programs, in addition to its IHG One Rewards loyalty program. This transfer aligns with IHG’s objective to speed up progress within the city micro-segment, attracting each homeowners and vacationers.
The franchise registration for Ruby Lodges is pending in sure U.S. states. IHG advises homeowners and builders to contact their improvement group to substantiate native franchise alternatives.