The journey business is at an inflection level. Gone are the times when hoteliers merely wanted to be discovered. Right now, it’s about being chosen by the perfect visitor on the optimum fee to generate most income.
Many hoteliers danger being left stranded – stagnating in processes which might be too gradual or archaic to satisfy the necessities of a contemporary, typically unstable, journey panorama.
When a live performance announcement fills rooms in minutes, a storm causes mass cancellations inside hours, or a sports activities consequence flips quantity the other way up throughout the area of every week, prior metrics and forecasts imply little or no.
Properties that thrive will take a complete-picture view of market fluctuations and execute methods with pace, readability, and confidence. It’s an thrilling time – for many who know what to search for and are geared up with the instruments to take motion.
Nonetheless, we all know that many hoteliers aren’t absolutely ready.
In August 2025, we surveyed 700+ clients all over the world and found that 2-in-3 of hoteliers perceive that a right away response to market alternatives might increase income by over 6%, whereas 93% imagine speed-to-market has turn into extra necessary within the final 12 months.
The crux, although, is that solely half are literally empowered to reply inside 24 hours:
- 45% spot weekly alternatives they’ll’t seize quick sufficient
- 58% skip channels they need because of complexity
- Solely 23% regulate charges each day, regardless of hourly market shifts
Fortunately, SiteMinder is responding at simply the best time.
Uncovering a novel reality about ourselves
Lower than two years in the past, if one phrase needed to outline SiteMinder it might be connection. With nearly 20 years spent connecting individuals and programs to allow higher outcomes for our lodge clients and companions, it’s in our DNA.
It’s an identification we’re pleased with; one that’s trusted by 50,000+ lodging suppliers globally, and one which culminated in Channels Plus reaching the quickest function adoption fee in SiteMinder’s historical past.
Nonetheless, as we constructed extra options for hoteliers over time, it was clear that we had developed into one thing rather more highly effective.
We weren’t simply connecting anymore. We have been reworking how lodges take into consideration income itself – turning market shifts into alternatives and reactive distribution into proactive demand creation.
That realisation modified all the things. As a result of when you’ve grown past your authentic identification, you face a selection; maintain describing your self by what you was once or embrace what you’ve truly turn into.
Right now, SiteMinder is the one visitor acquisition and income administration platform in our business that exhibits hoteliers real-time market alternatives and lets them act immediately.
Inside our new, defining, promise
We put you in demand.
You’ll begin to see and listen to that quite a bit. It’s the clear, ringing bell of all our self-discovery. However what does it actually imply?
It means we’re enhancing our focus to the place properties want us essentially the most – and the place we are able to ship the best worth to hoteliers who refuse to depart income success to likelihood.
We place hoteliers to establish and seize alternatives the second they emerge, whether or not from native occasions, market shifts, or competitor missteps. By our unrivalled mixture of worldwide distribution attain, real-time intelligence, dynamic pricing and lightning-fast execution, properties are enabled to regulate charges, fee plans, channels and even market methods simply multi functional system.
Whereas we rejoice our historical past and popularity for superior channel administration, integration, and direct reserving performance, we’re getting into a brand new section of innovation.
Together with Channels Plus, Dynamic Income Plus sits on the cornerstone of our platform, delivering readability by AI-powered pricing suggestions that remodel complicated market knowledge into assured income choices, whereas making certain agility with real-time alerts and cellular optimisation that permit hoteliers act on alternatives the second they come up – whether or not at their desk or on the go.
This convergence of distribution, intelligence, and income optimisation is one thing that we all know our clients are craving.
Our analysis reveals that hoteliers’ high objectives embrace optimising income throughout their channels (55%) and reaching most occupancy at finest charges (45%). In the meantime, 55% report struggling to maintain tempo with opponents, 45% want to enhance occupancy and 45% want to enhance ADR.
With our software program, hoteliers won’t ever be caught off-guard once more. They’ll have the strategic benefit they should obtain each occupancy and income purpose they set, because of a dynamic resolution that enables them to personal and management the pre-stay surroundings.
We put you in demand.
Not only a tagline. A modus operandi embedded inside each perform of the enterprise.
A refined mission requires a recent look
You would possibly begin to discover some modifications to the best way our model seems to be, as we embrace this new, dynamic, period.
Like our up to date, sorbet color palette.
And a brand new web site design that displays our dedication to delivering actual outcomes to actual lodges.
You would possibly even discover our font has modified – to hold our new guarantees by. Take a look at the video to discover our daring method.
We’ll additionally begin celebrating you, our clients, by placing you entrance and centre of all the things we do.
Resorts and hoteliers are our enterprise, our ardour, and core to how we construct our software program. It solely is smart to showcase the individuals and properties that make the business particular and take pleasure of their wins.
See you quickly, the staff at SiteMinder.