London, U.Ok. – April 16, 2025 – Lighthouse, the main industrial platform for the journey and hospitality trade, as we speak introduced the acquisition of The Lodges Community, the chief in advertising personalization expertise that drives direct channel development for motels. The acquisition will mix Lighthouse’s industrial intelligence platform with AI-driven advertising expertise from The Lodges Community.
“The Lodges Community crew has constructed distinctive expertise that helps motels drive direct bookings by customized advertising and conversion optimization,” mentioned Sean Fitzpatrick, CEO of Lighthouse. “By integrating the advertising capabilities from The Lodges Community with the prevailing market demand and pricing knowledge within the Lighthouse platform, we’re enabling motels to rework market intelligence into customized visitor reserving experiences that develop income by direct channels.”
Based in 2015, The Lodges Community serves over 20,000 motels throughout greater than 100 international locations, together with celebrated manufacturers comparable to Minor Lodges, One&Solely Resorts, H World Worldwide and Most popular Lodges & Resorts. The Lodges Community has a confirmed observe report, delivering a median 32% uplift in direct bookings for its resort companions.
The flexibility to ship customized presents and advertising messages to vacationers has turn out to be a key piece of the industrial technique expertise stack, as hoteliers search to reinforce the digital visitor expertise and enhance direct income. The Lodges Community is the one platform out there that mixes built-in pricing knowledge, predictive personalization, and cross-channel advertising capabilities in a single cloud-based answer.
By leveraging real-time person habits, predictive algorithms, and proprietary AI brokers like KITT; The Lodges Community permits hoteliers to draw, have interaction, and convert friends from their very first interplay.
“Becoming a member of Lighthouse accelerates our mission of serving to motels worldwide to maximise their direct channel potential,” mentioned Juanjo Rodriguez, founder and CEO of The Lodges Community. “Our mixed AI capabilities and industrial intelligence will give hoteliers a strong edge to raise their direct reserving methods to seize extra income.”
Lighthouse continues to increase its industrial platform by funding in applied sciences that serve the industrial wants of main motels all through the world. The acquisition of The Lodges Community provides one other functionality to the Lighthouse platform, which has grown to incorporate pricing intelligence, enterprise intelligence, benchmarking, parity administration, and different capabilities designed to serve the wants of hospitality industrial groups.
Discover how one can rework your direct reserving technique right here.