STUTTGART, twenty fifth March 2025 – Germany-based lodge group McDreams has revealed that it’s efficiently working a 131-room lodge in Stuttgart with solely three on-site staff – 84% lower than when it was beneath earlier possession.
The hyper-lean operations are made doable by way of a perfect tech stack of cutting-edge expertise companions which embody Like Magic, Häfele and IMS join.
Beforehand working as an Ibis lodge with 19 staff, McDreams Stuttgart transitioned to an ultra-lean mannequin upon reopening in September 2024. By adopting a fully-integrated expertise ecosystem that automates visitor interactions and all back-end processes, McDreams was in a position to drastically cut back guide workloads and increase general effectivity – with out sacrificing service high quality.
Like Magic, a visitor expertise and operations platform serves because the lodge’s central hub, connecting all companion methods in a single place. Its unified operations administration dashboard automates over 80% of every day workers duties, whereas an intuitive web-native app lets friends handle their total keep.
Häfele, a world chief in entry management options, supplies good entry expertise that allows keyless room entry through cellular units together with safe entry to public areas and storage lockers. Its ‘improve’ storage system permits lodges to supply facilities on demand, unlocking new upsell alternatives whereas decreasing pointless cleansing and useful resource use.
IMS join, a hospitality expertise specialist, delivers high-speed Wi-Fi and good TV options with casting, guaranteeing seamless connectivity and leisure. Its community helps each visitor and lodge operations, integrating with Häfele’s good entry and McDreams’ safety methods for twenty-four/7 distant monitoring.
With McDreams Stuttgart’s tech stack, comfort and ease-of-use begins the second a visitor books a keep. Each buyer checks in on-line, receives a digital room key and communicates with lodge workers through chat or AI-assisted voice help. The AI-powered cellphone system “Lisa”, which is built-in with Like Magic, fields 10,000 visitor inquiries per thirty days at McDreams Group, resolving as much as 50% with out human intervention.
Regardless of working with simply three staff, McDreams Stuttgart has seen a rise in occupancy charges and visitor satisfaction scores. In comparison with its predecessor, visitor rankings have climbed from 7.7 to 8.1 inside three months of reopening. The hyper-lean operations additionally imply McDreams can preserve its monetary efficiency even throughout low seasons.
Since opening in September final yr, McDreams Stuttgart has achieved a median occupancy of 77%, rising to 86% this March.
McDreams plans to copy the mannequin with the identical companions at two newly signed lodges in Nuremberg and Würzburg.
Dominik Klein, CEO of McDreams, mentioned: “Motels have historically required giant groups to perform easily, however by utilizing the proper ecosystem of expertise, we’ve reworked our operations to be extraordinarily lean and environment friendly. And we do that with out ever compromising on service high quality. Visitors expertise a digital-first keep, with on-line check-in to keyless room entry and AI-powered visitor help. The trade is evolving quick and we’re proving how expertise may be the muse of a scalable trendy lodge enterprise and superior visitor expertise.”
Markus Feller, CEO of Like Magic, mentioned: “Our mission is to allow digitally seamless hospitality experiences that really feel easy for each workers and friends. Our platform integrates all key operational methods, making a extremely environment friendly hub that automates over 80% of workers’s every day duties whereas concurrently digitising the visitor journey. Along with our companions, IMS join and Häfele, we’ve enabled McDreams Stuttgart to ship distinctive service with only a fraction of the standard workforce. With persistent labour shortages, the way forward for hospitality is about small groups making a huge impact. We proceed to push the boundaries in expertise to unlock peak effectivity in hospitality.”
Jean-Francois Pauly, Head of Venture Options of Häfele, mentioned: “The perfect innovation occurs when the proper companions come along with a shared imaginative and prescient. As a full service supplier with greater than 30 years of expertise in hospitality, Häfele stands out as a result of we perceive how lodges function, how area is utilised and the way early selections impression the ‘complete price of possession’ for operators. This permits us to create options which are each technically superior and financially sustainable. Our collaboration with Like Magic, IMS and McDreams is an ideal instance of this in motion. Visitors can transfer seamlessly by way of the lodge, utilizing their smartphone to entry rooms, public areas and storage lockers. Wanting forward, we’re taking our good furnishings fittings even additional with cloud-based entry management and good room customisation, together with built-in and cost-efficient lighting options. The way forward for hospitality is wise, scalable and guest-centric, and we’re excited to assist form it.”
Denis Ahern, CEO of IMS join, mentioned: “The hospitality trade has moved from digital-first to digitally seamless. A high-performance digital infrastructure in hospitality is now a fundamental necessity. Visitors anticipate the identical stage of connectivity and leisure they’ve at house and our expertise ensures they get it. At McDreams Stuttgart, we offer ultra-fast Wi-Fi, seamless content material casting and a sensible TV expertise designed for a mobile-first world. Mixed with our open community strategy, which permits integrations with different good lodge methods equivalent to Like Magic and Häfele, we now have created an easy digital expertise for each friends and workers.”