One quarter of journey operators but to implement AI

European journey corporations supply their views on AI and journey expertise traits for the yr forward

TravelTech Present customer registration opens right this moment forward of the present happening 25 – 26 June 2025 at Excel London 

Registration for the TravelTech Present opens right this moment and forward of the occasion happening on the finish of June, new information reveals that after once more, AI is about to dominate journey operators’ expertise budgets for the yr forward. Key findings from the survey highlighted:

• Practically two thirds (64 per cent) will probably be rising their expertise funds within the subsequent 12 months; by as a lot as 20 per cent for one fifth of respondents.
• AI as soon as once more claims the highest spot on the funds line when respondents have been requested which three new applied sciences are you planning to put money into over the following yr – please see desk under for a way solutions have modified in comparison with 2024 survey:

• Practically half (42 per cent) of these surveyed plan to extend AI funding by 10 % over the following 12 months, while an extra 16 per cent will improve investments by as a lot as 50 per cent

Funding in on-line presence

In the same vein, in relation to journey operators investing of their on-line presence, AI as soon as once more takes the lead.

• Over 1 / 4 (26 per cent) are investing in AI chatbots
• 21 per cent of their reserving platform
• 18 per cent in content material and social media platforms

Advantages and issues of AI

The preferred advantages of AI are highlighted as improved buyer expertise (24 per cent) and lowered operational prices (additionally 24 per cent) and while the elevated funding plans are excellent news for the journey expertise sector, the stats counsel  many operators are adopting an ‘strategy with warning’ stance and are firmly within the analysis and testing section earlier than committing to extending their tech stacks with the addition of AI.

When requested concerning the present degree of adoption throughout their enterprise, almost a 3rd (30 per cent) acknowledged they’re presently testing and conducting focus teams internally with key clients, while 1 / 4 (25 per cent) haven’t applied AI but.

From the information, the most important issues of AI are cited as:

• High quality and accuracy of content material produced – 31 per cent
• Knowledge privateness and safety / cyberattacks – 15 per cent
• Protecting tempo with improvement – 14 per cent

Commenting on the outcomes TravelTech Present occasion director Nimet Sayeed stated, “It’s encouraging to see journey corporations persevering with to plan for elevated funding in expertise platforms and options over the yr forward. AI continues to say the funds prime spot, however maybe extra fascinating to notice is the dedication to investing in analysis round it. Unquestionably AI is accelerating at tempo and while many operators are eager to maintain up, they’re additionally centered on taking the time to make sure the instruments they do choose are the perfect match for his or her enterprise mannequin, operations and, crucially, their clients. Whether or not that be as reserving assistants, or to help customer support, advertising and reporting to call just some purposes.

“This yr’s TravelTech Present programme has been developed to make sure each operators and suppliers could have the chance to put themselves firmly on the forefront of the most recent AI developments for the journey business throughout a two-day agenda of audio system, conferences and networking periods. Guests is not going to solely be capable to additional their understanding of its challenges however extra importantly determine the place and the way it also can present options to ship improved visitor relations, enhanced information insights, and elevated bookings and income.”

94 journey firm representatives took half within the survey in March 2025.

TravelTech Present takes place from 25 – 26 June 2025 at ExceL, London. To seek out out extra please go to: traveltech-show.com

Please word: TravelTech Present is free to attend for journey expertise specialists concerned in or answerable for the expertise inside their journey enterprise and consultants who assist journey companies choose expertise options. Suppliers should buy a customer go in the event that they want to attend. TravelTech Present has the ultimate proper to simply accept or deny any registration.