With greater than 15 years of historical past, oxoHotel has constructed a powerful portfolio of 28 properties in Colombia. The corporate is a multi-brand lodge group that works with main business names like Hilton, Marriott and Curio, in addition to impartial boutique resorts throughout a number of vacationer locations.
We spoke with Alejandro León Carvajal, Company Director of Income Administration and On-line Distribution at oxoHotel, who shared how SiteMinder has helped the group enhance their distribution and operational effectivity.
Fragmented operations required a digital resolution
Earlier than utilizing SiteMinder, oxoHotel confronted a number of challenges. The group’s boutique resorts operated as impartial manufacturers, every in numerous areas with completely different buyers. This fragmented setup, mixed with the usage of completely different connectivity instruments, made decision-making troublesome and restricted their capacity to scale effectively. The crew wanted a complete know-how resolution that might permit them to unify their operations and acquire clear insights to optimise their distribution.
After evaluating a number of choices, SiteMinder emerged as the very best device. It supplied dependable assist and connectivity that might permit them to considerably enhance their on-line administration.
“SiteMinder is a part of our enterprise. We discovered a strategic accomplice in SiteMinder that positively impacts our income and profitability,” Alejandro defined.
The intuitive interface and mild studying curve have additionally allowed the crew to maximise the platform’s full potential. SiteMinder’s dependable integrations have delivered important outcomes for oxoHotel, with their impartial boutique resorts seeing 10-15% progress in B2C room income.
Working with SiteMinder has enabled oxoHotel to handle their distribution channels extra effectively and precisely, leading to improved profitability and sustained progress.
Simpler, extra strategic, administration and elevated income outcomes
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Boosting effectivity and chopping prices
oxoHotel’s expertise with SiteMinder’s customer support crew has been very optimistic, particularly relating to the crew’s effectivity.
“It’s all the time been very quick and straightforward. Any situation is rapidly resolved,” Alejandro mentioned.
Prices have additionally diminished due to SiteMinder’s centralised management hub. The crew discover the platform simple to make use of, which has led to greater worker satisfaction. Equally, by leveraging SiteMinder’s superior know-how and connectivity options, they’re able to speed up progress by seamless integration with their evolving pricing methods.
For oxoHotel, technological success begins with high quality crew coaching. As Alejandro defined, his crew focuses on optimising processes and providing personalised buyer experiences, demonstrating the crucial function that know-how performs in bettering the shopper journey. The crew makes use of information and visitor suggestions to make ongoing enhancements, whereas coaching in synthetic intelligence to optimise income administration, a key space for progress. Teamwork and mastering know-how are important to supply the very best service to company.
Alejandro’s recommendation for hoteliers is to replicate on what’s really working for them, remembering that know-how isn’t an expense however an funding that gives velocity, assist, and effectivity, and essentially entails software program, {hardware} and employees processes.
SiteMinder’s adoption has been key to bettering channel administration, rising profitability, and providing company a extra personalised expertise. We’re delighted to be a part of their evolution in direction of success.