Melbourne, 29 July 2025 – RMS, a world chief in hospitality expertise for resorts, motels, serviced flats, outside lodging, and short-term leases, has unveiled a daring new model identification.
From its beginnings within the Australian vacation park business 40 years in the past to supporting greater than 7,000 resorts, motels, serviced flats, and campgrounds in 70 international locations, RMS has lengthy been a trusted platform throughout the worldwide hospitality panorama.
The brand new model displays a sharpened deal with what has all the time mattered in fashionable hospitality – the connections that outline nice service and drive sustainable enterprise progress. With this rebrand, RMS is constant to outline what distinctive hospitality expertise appears to be like like at present.
Adam Seskis, CEO at RMS, mentioned: “We’ve all the time believed hospitality is constructed on experiences. This rebrand displays our dedication to persevering with to assist lodging suppliers create these moments that matter, powered by intuitive expertise, engaged groups, and seamless operations. We’re greater than a software program firm. We’re the platform that helps employees work smarter, visitors really feel extra welcome, and companies develop sooner.”
From frictionless check-ins and well timed upsells to cleaner schedules that run like clockwork, these on a regular basis interactions are important to nice hospitality, they usually’re precisely what RMS is constructed to help. The spine connecting folks and locations, expertise and properties, insights and motion, RMS ensures it runs effectively and effortlessly behind the scenes.
At its core, the brand new RMS model is about connection and touchpoints. Hospitality thrives on the factors the place expertise meets service, employees meet visitors, operations meet outcomes, and work meets life,
Seskis added.
The brand new identification brings this to life visually with a clear, fashionable design that mirrors the simplicity and readability of the platform. Strategically, it reinforces RMS’s ongoing dedication to serving to operators transfer from guide to fashionable, from siloed techniques to built-in workflows, and from guesswork to knowledgeable selections.
For patrons, the rebrand alerts each continuity and momentum. RMS’s core values of collaboration, innovation, and buyer success, stay central to its providing to operators throughout resorts, motels, serviced flats, short-term leases and outside lodging.
About RMS
RMS is a number one hospitality platform trusted by over 7,000 companies throughout 70 international locations and all hospitality verticals. Designed to streamline operations, elevate the visitor expertise, and foster sustainable enterprise progress, RMS connects folks, expertise, and locations. With a complete suite of instruments and real-time insights, RMS empowers operators of resorts, serviced flats, short-term leases and campgrounds to thrive in an ever-evolving and aggressive business. Uncover extra at www.rmscloud.com.