With STAAH’s reserving engine and channel supervisor, Kolkata’s Roland Resort achieves belief, effectivity and important development in direct and OTA bookings.
Since 1997, Roland Resort has been a trusted identify in Kolkata’s, India funds hospitality area. With 30 spacious rooms and suites, the lodge combines affordability with trendy consolation, making it a most well-liked alternative for each leisure and enterprise vacationers. Situated within the coronary heart of town – simply steps away from Discussion board Mall and surrounded by greater than 70 eating choices – Roland Resort delivers comfort alongside a heat, value-packed keep.
However even a well-loved property like Roland confronted challenges within the fast-moving world of on-line bookings.
From handbook updates to seamless automation
Earlier than STAAH, the lodge’s distribution crew was caught in a cycle of handbook updates – always adjusting room charges and availability throughout a number of on-line journey brokers (OTAs). Not solely was this a drain on employees time, but it surely additionally left the property susceptible to overbookings and inconsistent pricing.
In an trade the place each minute counts, Roland Resort was looking out for a system that would automate its distribution duties so employees might get time again to deal with visitors.
That’s the place STAAH got here in.
A clean, guest-centric reserving journey
One of many largest transformations got here from adopting STAAH SwiftBook, a game-changing on-line reserving engine. With a clear, intuitive and quick interface, visitors now get pleasure from a seamless reserving journey from the second they land on Roland Resort’s web site.
Visitors count on pace and ease within the digital-first journey panorama. Any delay or friction can price a reserving. With STAAH, Roland Resort delivers a seamless expertise that converts lookers into bookers.
Competing head-on with OTAs
Competing with big-name OTAs can really feel like a dropping battle, however STAAH has helped Roland stage the enjoying subject.
By way of the STAAH Resort Join Programme, Roland Resort’s direct reserving engine now seems proper alongside OTAs in Google Search. This visibility has been a game-changer, permitting the lodge to drive extra commission-free direct bookings whereas sustaining management over dynamic, real-time pricing.
Worth transparency that builds belief
One of many standout options for Roland Resort has been the worth comparability widget – WatchMyRate. This instrument shows stay comparisons of the lodge’s direct reserving charges versus OTA costs immediately on its web site.
For our visitors, this builds prompt belief. They’ll see in actual time that reserving with the property immediately will get them the very best deal. It removes doubt, builds credibility and nudges them to decide on direct over OTAs.
Smarter distribution throughout two resorts
As a part of a gaggle, Roland Resort additionally advantages from STAAH’s group reserving widget. If one property is totally booked, the widget routinely shows availability and charges at their sister lodge.
This not solely prevents potential income loss but additionally ensures visitors get pleasure from a seamless different possibility with no need to start out their search another time.
The channel supervisor benefit
On the core of Roland Resort’s transformation is the STAAH Channel Supervisor. With prompt two-way updates throughout all related OTAs, the danger of double bookings has been eradicated.
What’s extra, fee parity – a typical headache for hoteliers – has change into a actuality. Roland Resort can confidently supply constant pricing throughout channels, which builds belief with visitors and strengthens its on-line status.
The intuitive interface and detailed reporting have additional empowered the crew to make data-driven selections. They’ll now see which channels ship the very best outcomes, optimize pricing methods, and alter promotions to maximise occupancy and income.
Outcomes that talk for themselves
Since implementing STAAH, Roland Resort has seen substantial development in each on-line bookings and total income. Whereas they like to not disclose precise numbers, the crew describes the development as “important and measurable.”
Automation has not solely freed up employees time but additionally sharpened their pricing methods. By eradicating the dangers of errors and inefficiencies, STAAH has allowed Roland Resort to strengthen its presence throughout all on-line channels whereas driving extra bookings via its personal web site.
A partnership constructed on belief
For Roland Resort, it’s not simply in regards to the know-how, it’s additionally in regards to the partnership.
STAAH has been instrumental in making the lodge’s operations environment friendly and visitor expertise smoother. From the reserving engine to the channel supervisor and the trust-building instruments like the worth comparability widget, every thing works collectively to make them extra aggressive and guest-focused.
The underside line
In a market as aggressive as Kolkata, success comes all the way down to delivering an awesome visitor expertise each on-line and offline. With STAAH, Roland Resort has achieved precisely that – a clean, clear, and trust-driven reserving journey that continues to spice up income and strengthen visitor relationships.
For resorts trying to streamline operations, improve on-line visibility and develop direct bookings, Roland Resort’s story is proof that the precise know-how associate makes all of the distinction.
