Roomzzz was an early participant within the UK aparthotel sector, launching its first property in Leeds as a family-run enterprise. In the present day, the model operates 866 models throughout cities from London to Edinburgh, every with a definite identification.
Combining the comforts of a serviced condo with the luxuries of a lodge, Victoria Curley, Head of Industrial, highlights one such considerate contact that’s distinctive to the aparthotel sector:
“We offer a complimentary pastry every morning. It’s just a bit additional providing we love to do for our visitors, and it goes a great distance.”
Roomzzz properties are additionally deeply related to the area people, with every location supporting native charities that mirror the distinctive character of its metropolis. In Edinburgh, as an illustration, Roomzzz companions with initiatives targeted on social housing and meals safety, even donating surplus pastries from their morning choices.
As well as, Roomzzz demonstrates its dedication to creating a distinction on a bigger scale via its annual charity week. Hosted throughout all places, this initiative not too long ago raised £45,000 to assist homelessness efforts via the Parklane Basis, Roomzzz’s devoted charitable organisation.
“The human component on this firm is so totally different from large manufacturers. If we may help, we are going to. My administrators all the time assist the choice to provide a free room to trigger, or to provide a voucher to a charity,” Victoria emphasises.
Maybe the crowning glory above all else is the 75,000 loyalty program members, a determine that Victoria says is the group’s “proudest achievement.”
A journey in the direction of success with SiteMinder’s platform
As soon as upon a time Roomzzz managed all reservations manually – a system that shortly grew to become unsustainable because the model expanded.
Victoria and the workforce selected to implement SiteMinder, assured about investing in an business main distribution and income platform.
“It caught our consideration as a result of it was a pleasant and straightforward industrial proposition—clear on pricing and options—and it additionally allowed us to embrace multi-property performance,” Victoria explains.
“When establishing a brand new property, our model identification is already constructed into SiteMinder too, so it’s only a matter of including that additional property as all the primary integration necessities are there. It’s a very easy course of for us which we actually worth as a quickly rising model.”
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Management and transparency in fee administration
SiteMinder additionally performs a pivotal position in sustaining fee parity – a non-negotiable for Roomzzz.
“We’re extremely strict with fee parity and we don’t enable third-parties to regulate our charges,” Victoria explains.
“If there’s ever a discrepancy, we are able to simply ship a screenshot proof straight from SiteMinder saying precisely what charges we would like pushed out versus what’s being distributed.”
This ensures full transparency and reinforces buyer belief.
On prime of this, SiteMinder empowers Roomzzz to make data-driven selections, a necessity within the trendy journey market.
“The restriction show display exhibits us each date and each worth with choices to handle close-to-arrival, stop-sells, minimal size of keep and extra. I couldn’t dwell with out it,” Victoria says.
One other profit is the time saved because of the platform’s intuitive design and dedication to simplicity.
“We simply have a very easy manner of seeing all the pieces, the place with another channel managers, you must kind via 20 pages to seek out what you could be on the lookout for.”
Company partnerships made easy
Having beforehand managed company bookings manually, a time-consuming course of that added pointless problem, Roomzz has left that frustration behind because of SiteMinder’s seamless GDS integration.
These bookings are absolutely automated, saving employees priceless time and considerably boosting effectivity.
“Our company fee is pre-loaded in SiteMinder, so if the provision is there, the bookings are available routinely,” Victoria explains. “It’s an enormous aid as a result of GDS represents a good portion of our bookings.”
Lastly, the assist supplied by SiteMinder has been a standout function for the Roomzzz workforce.
“If we ever have a problem, though uncommon, the assist workforce is extraordinarily educated,” Victoria shares.
“Everybody we’ve spoken to looks as if a grasp of the product which is one thing you don’t get in all places. Figuring out that if an issue arises, you possibly can communicate to somebody that understands the system and assist get a decision shortly, is basically essential for us as a small, impartial firm.”
This stage of assist is especially necessary given Roomzzz’s construction. “We don’t have a big IT workforce to again us up,” Victoria provides. “Having that true partnership of assist from SiteMinder is big for us.”
For Roomzzz, SiteMinder is greater than a software – it’s a catalyst for development, simplicity, and visitor satisfaction. And we at SiteMinder are so extremely completely happy to be alongside for this journey!