Prolonged stays are reworking the way in which that travellers and journey firms view the hospitality panorama. With distant work right here to remain for a lot of, company relocations surging, and travellers looking for extra versatile lodging preparations, demand for stays lasting 30+ days is rising. For operators managing furnished residences, aparthotels, or extended-stay stock, this shift represents a major income alternative.
Nevertheless, a whole lot of hoteliers nonetheless lack entry to the best distribution community to reply to this demand and seize a profitable market. That’s the place SiteMinder’s seamless integration with Blueground modifications the sport.
Let’s deep-dive into what the partnership is, the way it works, and what it might probably imply on your property.
What’s Blueground?
Blueground is the worldwide chief in fully-furnished mid- to long-term leases, with over 40,000 residences throughout 100+ cities worldwide. Not like conventional on-line journey companies targeted solely on short-term stays, Blueground additionally serves the extended-stay market – company reserving 30+ days who prioritise consolation, consistency, and suppleness.
The platform caters to high-value market segments together with enterprise travellers on prolonged assignments, people relocating for work, digital nomads, and company managers reserving lodging for his or her staff.
What’s the alternative round extended-stay income?
Prolonged-stay company supply distinctive benefits that may considerably increase your resort’s monetary efficiency together with:
- Elevated worth per visitor: A single extended-stay visitor averaging 45 nights delivers extra income than conventional resort company staying 2-3 nights. Even at decrease nightly charges, the cumulative income per visitor far exceeds short-term bookings.
- Decrease operational prices: Longer stays imply fewer room turnovers, decreasing housekeeping, laundry, and upkeep bills. You’ll additionally see decreased visitor acquisition prices since one reserving generates weeks or months of income.
- Money circulate stability: With out the fixed must fill rooms every evening, your income streams are extra predictable. A single 30-day reserving can change 15 separate short-term reservations, additionally enhancing your income forecasting.
- Entry to company accounts: Prolonged-stay travellers usually symbolize company accounts with greater budgets and decrease sensitivity to cost, which might imply a number of stays all year long resulting in helpful repeat enterprise relationships.
Ideas on your extended-stay technique
To take advantage of being a property that provides extended-stay stock, you should give attention to three issues:
- Audit your stock
Which rooms or models are finest fitted to extended-stay company? Have they got the best furnishings and facilities? Are they large enough? Do you could have separate residing areas?
- Be strategic along with your pricing
Prolonged-stay company anticipate decrease nightly charges however ship greater whole income. Use income administration instruments to develop aggressive pricing that draws 30+ day bookings.
- Leverage seasonal alternatives
By utilizing Blueground to lock-in occupancy throughout low durations, and shifting again to short-stays throughout peak seasons, you possibly can guarantee optimum income efficiency all 12 months.
How do SiteMinder and Blueground work collectively?
Hoteliers which might be subscribed to SiteMinder’s platform can simply entry Blueground through native integration. This contains the flexibility to attach your PMS to Blueground by means of SiteMinder in a matter of minutes, all it takes is one click on.
SiteMinder additionally affords real-time synchronisation, making certain that your charges and availability are robotically communicated to Blueground and all of your linked channels. This implies you’ll all the time have correct pricing and stock, and also you’ll get rid of guide work.
Lastly, you get to decide on precisely which rooms or models you wish to market on Blueground through SiteMinder, so that you preserve full management of how a lot extended-stay stock you wish to promote.
Key advantages of the combination
With this key partnership, your property can take full benefit of the extended-stay market, leading to a variety of optimistic enterprise outcomes.
Blueground has a community with entry to over 4,000 company journey managers which may generate over 120,000 direct bookings every year. A lot of these determination makers usually prioritise high quality lodging and have wholesome budgets for journey.
Different advantages embody:
- An optimised off-season: Prolonged-stay bookings assist fill gaps throughout historically slower durations. Strategic use of dynamic pricing for prolonged stays can preserve occupancy when short-term demand drops.
- Aggressive pricing: At simply 7% fee, Blueground’s price construction ensures extra income flows to your backside line in comparison with conventional OTAs that usually cost 15-25%. This improved margin immediately impacts your resort’s profitability.
Maybe essentially the most telling profit is seen within the clients which might be already utilising SiteMinder and Blueground’s partnership. Outcomes from customers embody:
- 60% enhance in bookings of 30+ days inside two months
- 40% enchancment in common size of keep
- 5-10% total income uplift
- Prime-performing companions exceed $600K in month-to-month income
Methods to get began
With SiteMinder’s industry-leading platform and Blueground’s distinctive entry to a profitable section, extra income is at your fingertips.
Listing your stock in minutes, pay solely 7% fee, and cancel anytime.
Merely be a part of the Blueground Accomplice Community by means of SiteMinder and begin at the moment!