When award-winning boutique resort Skky Lodge in Whitehorse, Canada, partnered with hospitality consultancy 4 Sides to rethink its tech stack, the aim was clear: simplify operations and minimize pointless prices – with out sacrificing visitor expertise or income.
After implementing SiteMinder, the outcomes converse for themselves: main price financial savings, a lift in direct bookings, and better management over the visitor journey.
We spoke to James McCullogh from 4 Sides to debate the optimisations that Skky Lodge achieved with SiteMinder’s platform.
Complicated programs and rising charges had been inflicting a headache
With a number of platforms powering their CRS, visitor communication, and distribution, Skky was spending extra on charges than it wanted to – together with per-reservation fees for bookings throughout Internet, OTA, and GDS channels.
“Beforehand, with the resort’s legacy CRS system, a price was charged per reservation: $5 for Internet, $7.50 for OTA, and $10 for GDS. These prices add up rapidly,”defined James.
Moreover, the resort was paying $400/month for a third-party visitor messaging platform, including to an already hefty operational tech invoice.
Extra income, much less work
What if you happen to may enhance your resort’s effectivity and income whereas additionally lowering your workload? Our sensible resort platform helps you do precisely that.
SiteMinder’s platform launched all-in-one effectivity
SiteMinder provided a simplified, cost-effective various. By consolidating key programs — equivalent to a reserving engine, channel supervisor, and visitor engagement — the resort may eradicate pointless instruments and charges.
“With SiteMinder’s Visitor Expertise characteristic, that price [for guest messaging] was eradicated,” stated James.
The property additionally carried out SiteMinder’s Demand Plus, which gave the resort visibility and straightforward administration on main metasearch platforms like Google, TripAdvisor, and Trivago — serving to drive extra direct bookings.
“We had been excited to strive Demand Plus, which allowed the resort to indicate their direct reserving engine on Google, TripAdvisor, and Trivago — with Google being the highest performer by far.”
A direct and measurable impression
Simply six months after implementation, the enhancements had been clear:
- Almost 40% general price financial savings throughout reservation and messaging platforms
- 60% drop in Reserving.com fee charges due to elevated direct bookings
- 30% conversion price from Google Lodge Advertisements by way of Demand Plus
- Improved operational simplicity and visitor communication – all inside a single platform
“General, the swap to SiteMinder has meant an almost 40% price financial savings for the resort whereas income has stayed constant,” stated James.
This success is a testomony to the impression of pairing professional hospitality consulting with the suitable resort commerce know-how. Skky resort now operates with better effectivity, stronger visitor relationships, and extra profitability.
Thanks for selecting SiteMinder and we look ahead to persevering with driving success for the enterprise!