RevenYou, led by CEO and Founder Tamie Matthews, has a knack for turning across the fortunes of lodge companies, even beneath probably the most dire circumstances. Unlocking revenue for its purchasers has grow to be synonymous with the model through the years.
Established in 2016, RevenYou is a specialist consultancy agency supporting lodging companies throughout Australia, New Zealand, and the Pacific with income administration, gross sales, advertising and marketing, and methods integration.
Tamie brings a wealth of hospitality expertise and a strong skillset that permits hoteliers to higher analyse income efficiency, enhance yield administration, and optimise lodge administration. She has been a valued SiteMinder companion since 2020, combining her data with the ability of SiteMinder’s platform to drive excellent outcomes for the area’s hoteliers.
Let’s take a look at some key tales that present why it’s so vital for contemporary hoteliers to hunt the proper companions and to implement the perfect know-how in the event that they need to obtain enterprise development.
Tackling the most typical lodge challenges
Hoteliers can face many operational challenges however they normally all boil down to a couple outcomes:
Whether or not it’s a flood of overbookings, handbook administration strategies inflicting errors, clunky methods losing time, or methods that fail to maximise income, the result’s going to be an unsustainable enterprise mannequin that crumbles fairly shortly.
Fortunately RevenYou has a observe file of constructing these issues disappear, with the assistance of best-in-class know-how like SiteMinder. Let’s take a look at 5 examples.
1.Placing a Queensland lodge again on the map
Confronted with a property that was reopening after being in receivership and shedding visibility from roadtrippers because of a Google Maps replace, RevenYou set about redefining the property’s gross sales and advertising and marketing methods, challenge managing the implementation of appropriate know-how methods, and creating focused charge methods.
Now the property is attracting a variety of visitor segments, working at 75% occupancy, and turning a revenue that the house owners can use as leverage to promote the enterprise and transfer onto new challenges.
“It’s vital for hoteliers to recognise {that a} profitable enterprise is greater than adjusting pricing,” defined Tamie. “Room sorts, charge plans, tech, photographs, descriptions, web sites and many others all have to be optimised to construct a profitable distribution technique.”
“Nevertheless it’s immensely satisfying once we do see them obtain success. It’s nice to listen to house owners converse of their aid of getting the cash they should pay payments and to see the enjoyment once they can lastly realise their desires of being small enterprise house owners.”
2. Melting the complications of a brand new property
RevenYou encountered a property that was three months into its operation, which was affected by important overbooking points resulting in adverse visitor experiences and very hectic situations for employees.
After a full assessment of the enterprise, RevenYou was in a position to set up seamless connectivity between the property’s PMS, SiteMinder’s channel supervisor, and its OTA companions to make sure that stock administration was correct and up-to-date always.
This, coupled with different initiatives comparable to analysing competitor units, implementing charge methods, and introducing seasonal charge plans, resulted within the property turning a revenue inside three months of RevenYou’s involvement.
3. Making direct bookings a precedence
Whereas it’s at all times nice to ship a unbelievable meals and beverage expertise, lodging suppliers additionally want to ensure their room income is optimised for the long-term well being of the enterprise.
For one such property, RevenYou shortly put a channel supervisor in place to hook up with destination-specific OTAs and launched a reserving engine onto the property’s web site. This enabled direct bookings to be taken on-line at any time of day.
Add some further substances comparable to streamlined room sorts and a dynamic pricing mannequin, and also you get a property that elevated room income by 35% inside 12 months.
4. Seven days to ship months price of success
A Sydney CBD property transitioning from a lodge administration firm to an owned model doesn’t sound like an enormous problem – aside from when the shopper requires a 4-6 week job to be circled within the area of every week.
RevenYou didn’t blink although, managing to supply and implement a PMS, reserving engine, and channel supervisor that suited the property’s kind and price range. Included on this was the creation of room sorts, pricing methods, market segments, distribution companion connectivity, on-site coaching, efficiency reporting procedures and extra.
“Skilled relationships had been completely important to creating this successful,” stated Tamie. “Having the ability to contact my wonderful community of suppliers and inform them we have now a big challenge that should go stay on Friday and realizing I’ll have their help to make it occur is wonderful. It truly is a group effort.”
5. Unlocking company market potential
RevenYou partnered with a well-maintained 53-room property that was struggling to seize company market share regardless of being situated in a thriving enterprise hub with robust tourism, company, and medical visitation.
After figuring out that property’s European-focused GDS was completely inappropriate for the Australian market, RevenYou transitioned the property to Australian-focused consortia programmes that generate over $500k yearly for native opponents, secured a ten% low cost, and carried out a brand new channel supervisor with dynamic pricing capabilities.
The strategic overhaul resulted in elevated company shopper manufacturing, streamlined pricing administration, and positioned the property to capitalise on the profitable company journey market.
The facility of mixing data and tech excellence
It’s solely via years of expertise and skilled expertise that RevenYou has grow to be so adept at figuring out what a property must succeed and implementing the proper plan to succeed in the targets of purchasers.
A part of this has been the flexibility to determine the simplest know-how suppliers within the business, which has led to a rock-solid strategic partnership with SiteMinder.
With virtually 20 years of award-winning historical past, SiteMinder has established itself as one of the highly effective and dependable lodge platforms within the business – not solely relying by itself excellent options but in addition giving hoteliers entry to specialised specialists and integrations to make sure that each property can attain its full income potential.
“We’ve got such an awesome relationship with SiteMinder. I do know the system in and out and we are able to at all times get what we’d like with little fuss,” talked about Tamie. “I even have the liberty and the help of the SiteMinder group to push the system to its restrict. I haven’t damaged it but however I’ve achieved some wild issues!”
“My newest experiment was working with SiteMinder’s builders to retailer reservations and availability for every week whereas we constructed a PMS. SiteMinder then pushed the reservations into the PMS as soon as it was able to go stay.”
Shoppers of RevenYou take pleasure in this good union of consultancy and know-how. Collectively, RevenYou and SiteMinder have supercharged the properties above to ship outcomes that embody:
And that’s simply the highlights.
We are able to’t wait to attain extra distinctive outcomes for hoteliers with RevenYou sooner or later!