The Equeva Group is an modern, privately owned, resort group and is the biggest 3.5 star lodging group within the Blue Mountains, Australia, with 180+ rooms on provide.
Providing full Blue Mountains vacation experiences together with eating, sights and occasions, the group operates 5 properties:
- The Metropole Guesthouse
- Blue Mountains Heritage Motel
- Katoomba City Centre Motel
- EchoPoint Village
We spoke to consultant, Jack West, concerning the group’s expertise with SiteMinder’s platform and its Metasearch Supervisor function.
Empowering hoteliers to take full management
Attempting to handle campaigns throughout a number of metasearch channels independently is a big problem for hoteliers and one which The Equeva Group was decided to unravel. Given the precious position that metasearch performs in driving direct bookings, Jack and the group turned to SiteMinder for assist.
Metasearch Supervisor provides hoteliers the flexibility to effortlessly handle a number of properties throughout varied metasearch channels in real-time, multi function place.
This features a centralised dashboard to view real-time efficiency, handle bidding and optimisation centrally throughout all high metasearch channels, set and automate a number of campaigns, and drive knowledgeable insights with customisable reporting, and extra.
For Jack and Equeva, the function has delivered a lot wanted management.
“It’s given us full management over our advertising and marketing technique and detailed areas on altering our campaigns,” he stated.
“To this point the expertise has been nice and our direct bookings have elevated together with our dialog charge.”
The affect has additionally been felt within the outcomes of key metrics throughout Equeva’s portfolio. In simply over a month, SiteMinder was capable of ship:
- 32.8x return on advert spend (ROAS)
- 69 bookings by means of the direct reserving hyperlinks on metasearch in 6 weeks
- 583 clicks to the reserving engine by means of metasearch
- 2.4x enchancment in efficiency to earlier answer
Obtain higher outcomes identical to The Equeva Group
What when you may enhance your resort’s effectivity and income whereas additionally decreasing your workload? SiteMinder’s good resort platform helps you do precisely that.
A step up in functionality and help
With the flexibility to set automated guidelines, create new campaigns in minutes, and entry insightful experiences, Metasearch Supervisor provides hoteliers a flying begin to succeeding on platforms like Google, Trivago, and Tripadvisor.
What’s extra, Jack and the group have been totally impressed by the extent of help offered by SiteMinder.
“It has given us full management over our metasearch technique in any space we wish to goal,” he talked about. “It’s method higher than our earlier device; it’s simple and works effectively.”
A platform to depend on
SiteMinder is the trade’s main platform, unlocking the total income potential of inns globally.
From distribution and income optimisation to visitor engagement and market insights, SiteMinder provides hoteliers full management over their enterprise from one central interface.
It’s additionally completely positioned to present teams and chains the distinctive capabilities they should drive vital enterprise outcomes and progress.
For manufacturers like Equeva, that is important as a result of it delivers the facility and efficiency wanted to make the proper decisions shortly – to attain most revenue. SiteMinder additionally performs an important position in offering a constantly excessive degree of safety, help, and reliability, which all enterprise operations require.
“Our expertise with SiteMinder has been a really easy and nice journey which might be particularly attributed to the incredible customer support help from the start of set-up and integration into our properties and PMS methods,” stated Jack.
“SiteMinder’s reserving engine has carried out precisely as anticipated and has served to make sure easy operations for us. Our expertise with the set-up and integration of Metasearch has additionally been a superb expertise with incredible and fixed help.”
Thanks, Jack, in your superb and valued suggestions. We want you and The Equeva Group all one of the best sooner or later!