VOMO Island Fiji – Buyer Success

A model that epitomises luxurious experiences

VOMO Island Fiji is a privately owned island paradise in one of the crucial lovely locations on earth. Situated throughout the Mamanuca Islands, Vomo island is dwelling to crystal clear waters brimming with sea life and a few of the world’s greatest snorkelling circumstances. There’s even a small island close by (coined Little Vomo) which friends can solely reserve for probably the most excellent time out, having fun with pristine seashores and soul-feeding rest. 

With 25 years of historical past below present possession, the posh resort contains 28 villas and 6 two-bedroom lodging that are excellent for travelling households and teams in search of connection and restoration.

Karen Marvell, Director of Gross sales and Advertising and marketing, says this is without doubt one of the key promoting factors. 

“Increasingly households need to get away and take their kids and as quickly as you point out luxurious everyone thinks it’s adults solely. However it is a resort that welcomes households,” she explains. 

“Whether or not it’s quick household, prolonged household, or teams of pals, everyone desires to attach and have a superb time.”

With beautiful white sandy seashores, tennis courts, a nine-hole golf course, mountain climbing trails, eating places, and swimming pools alongside the gorgeous villas, it’s no shock that VOMO has earned its stellar status. Providing these premium companies is without doubt one of the biggest pleasures of the job for Karen, who has a 35-year profession in Fiji’s hospitality trade.

“To satisfy friends that you’ve got talked to within the lead as much as their keep and to see them having fun with the fruits of that in real-time and simply having an exquisite time on the resort is the stunning a part of working at a spot like VOMO,” she says.

Driving operational success with seamless expertise

For near 10 years, VOMO has been utilizing SiteMinder’s platform to help the distribution and reserving course of – a journey that began with the necessity for clean PMS integration. 

“Again then we would have liked one thing that was going to work with our property administration system and we appreciated what we noticed from the performance of SiteMinder,” Karen mentions.

“On the time we had been nonetheless not sure about what the expertise was going to carry so the truth that it was primarily based on a month-to-month subscription the place we weren’t locked in was a profitable function for us. However it was a non-issue anyway for the reason that construct and setup of SiteMinder was so easy from the start.”

Quick-forward to at the moment, and SiteMinder helps VOMO welcome extra friends than ever earlier than, each from OTA connections and direct reservations through its award-winning channel supervisor and reserving engine. On account of travellers changing into increasingly more proactive with reserving stays on-line, expertise like SiteMinder is more and more essential for lodging companies to realize success.

“Extra of our companions – not simply OTAs but additionally journey companions – need that connectivity the place at any time of day or night time they’ll examine in on our stock and safe a keep. We’re a property with very excessive occupancy and a protracted lead time so for individuals to have the ability to bounce on and seize lodging, whether or not it’s a shopper or journey associate, could be very helpful and SiteMinder’s real-time automation ensures our stock is at all times up-to-date,” Karen says.

“Offered you will have sufficient data and element in your reserving engine, persons are getting much more snug with the security and safety of on-line reserving, and love the comfort of reserving in their very own time and punctiliously deciding on what they need. SiteMinder helps us completely with that.”

Optimising effectivity and ease

With a rise in demand from friends preferring to guide straight, VOMO has much more buyer touchpoints to handle, which Karen says could be time consuming. Fortunately, SiteMinder has been capable of tackle these challenges straight by means of real-time automation and a user-friendly interface. With the best high quality of service to uphold and repeat visits exceedingly frequent, VOMO wants a system that permits velocity and seamless visitor service.

“Significantly with a luxurious property – you don’t simply settle for a reservation and take a bank card. We need to learn about their journey plans. We wish to have the ability to personally meet them on the airport. We need to personally drive them to the marina and convey them on the boat to the island. Earlier than they’ve arrived, we need to know what their dietary necessities are. We need to know whether or not they’d wish to pre-book any babysitting spa or any excursions and actions. To have a part of that course of automated in the best way that it’s with SiteMinder’s reserving engine does actually streamline the method,” she explains.

“The general effectivity that the platform brings has a huge impact. It’s the truth that the staff can come within the morning and there are a complete lot of bookings sitting there which can be in a format that’s straightforward to motion. You may shortly lock them in, add a couple of issues into the reservation and it’s all executed. It has undoubtedly sped up the reservation administration course of.”

With as much as eight workers members utilizing the platform, this ease of use has been essential – together with SiteMinder’s data-packed stories and evaluation serving to the property to make smarter distribution and income administration choices.

VOMO sees prolonged progress in income and attain, supported by SiteMinder

VOMO goes from energy to energy, surging on momentum from direct bookings, returning friends, and new channel connections.

The enterprise now has a channel combine that features 60% direct bookings, which has prompted a tremendous 64% visitor returnee price because of distinctive customer support and undeniably beautiful resort experiences.

Aided by SiteMinder’s channel supervisor and reserving engine, VOMO has seen sturdy income progress prior to now two years, with the reserving engine delivering a 79% uplift and newly adopted channels similar to Expedia, Flight Centre, Webbeds, and Tourplan displaying sturdy, triple-digit good points on common.

With SiteMinder’s platform making it straightforward for VOMO to attach, configure, and handle a number of income streams from a single dashboard, the long run continues to look vibrant.

General, there are good causes VOMO invested in SiteMinder and by no means regarded again. With superior infrastructure and highly effective capabilities, it’s the right resolution to help a model with an equally sturdy status for excellence.

“Simple connection, sturdy integration, a beneficiant month-to-month subscription mannequin, and knowledge that’s at all times correct combines completely with performance that’s intuitive,” says Karen.

Thanks, Karen, for all of your valued suggestions and we want VOMO Island Fiji probably the most success sooner or later!