Weddings stay one of the crucial worthwhile and most misunderstood alternatives in hospitality. Learn how your lodge can win extra bookings, improve referrals, and make each couple really feel like the one one.
How can your lodge make more cash from weddings?
Within the UK alone, there are over 200,000 weddings annually, and in Eire, {couples} spend a median of €36,000 on their huge day.
Regardless of these numbers, many lodges wrestle to totally capitalise on this demand. Why? As a result of it’s not nearly having a lovely venue. It’s concerning the expertise, and as we speak’s {couples} anticipate much more than a pleasant view and a pleasant e-mail.
“Solely 24% of {couples} say they really feel particular throughout the planning course of.”
That disconnect is costing lodges 1000’s in missed bookings, low conversion charges, and misplaced referrals.
On this first episode of the Snapfix “How To” webinar sequence, we teamed up with WedPro by WeddingDates to point out precisely how lodges can repair this, and switch weddings right into a dependable, constant income engine.
Watch the total session now >>
You’ll uncover:
- What as we speak’s {couples} actually care about
- The easy touchpoints that construct belief, drive referrals, and improve spend
- How operations and advertising can work collectively to spice up wedding ceremony conversion charges
- Why personalisation wins each time
You’ll additionally hear real-world examples from wedding ceremony planners and hoteliers about what impresses {couples} and what sends them strolling.
Why do most lodges miss out on wedding ceremony income?
Weddings aren’t nearly one huge day, they’re about lifetime impressions, referrals, and future spend.
Right here’s what the info tells us:
- 72% of Irish {couples} say high quality issues greater than price
- 60% base their determination on status
- 30% of UK {couples} gained’t even inquire if pricing isn’t seen on-line
Inns that bridge this hole:
- Convert extra inquiries
- Upsell with out being pushy
- Generate word-of-mouth referrals that compound 12 months after 12 months
In case you’re solely specializing in the venue, you’re lacking the place the true ROI occurs: in alignment, consideration to element, and human connection.
What errors are lodges making with weddings?
This isn’t guesswork. These are actual errors shared by actual consultants and {couples}:
1. Treating weddings as simply one other occasion
When weddings are siloed beneath gross sales or occasions, crucial operational touchpoints get missed, from housekeeping prep to entrance desk welcomes and upkeep fixes.
{Couples} discover when the group isn’t aligned. And when one thing goes fallacious on a website go to, they don’t come again.
One venue misplaced a €25,000 reserving after a pair seen a mouldy wall throughout their first go to, and noticed it nonetheless hadn’t been mounted months later.
This webinar reveals you ways instruments like Snapfix and WedPro forestall points like this to guard your earnings and status.
2. Communication is robotic
At present’s {couples} anticipate personalisation. In case your replies really feel robotic, you’re prone to be ghosted. In line with WedPro’s newest analysis, {couples} wish to be nurtured, in case your follow-up feels like a template, they’re transferring on.
{Couples} have been confirmed to spend extra once they really feel genuinely seen and supported.
3. A number of extra silent killers – and so they’re simpler to repair than you suppose
Most lodges are making expensive errors each week, and don’t even realise it. They’re not dramatic… however they quietly kill conversions, upsells, and referrals.
As soon as you see them, you gained’t unsee them.
In case you’re not even conscious of those, you’re virtually definitely dropping bookings.
How do profitable lodges flip weddings into repeatable income?
Right here’s what you’ll get from the webinar:
You’ll stroll away with clear, actionable wins – right here’s a fast preview (however we save the how for the video):
- What fashionable {couples} really need
- What {couples} really search for in your web site (and what turns them off)
- Easy methods to construct actual relationships earlier than the couple even walks by the door
- What to say in emails to keep away from getting ghosted
- Easy methods to make each division a part of the gross sales journey – not simply occasions
- Easy methods to improve bookings with out including new packages
- Easy methods to spice up upsells and referrals with out feeling salesy
- How expertise can cut back stress and elevate the visitor expertise
- And extra sensible adjustments you can also make instantly
FAQs: Lodge wedding ceremony technique and income progress
Q: Why ought to I watch this as a substitute of studying a abstract?
Firstly, this isn’t a abstract. It’s a teaser. The actual insights are within the video.
The techniques that truly transfer the needle; the phrasing, emotional triggers, operational tweaks, and actual examples can’t be captured in a bulleted checklist. You could hear them defined by somebody who’s labored with lots of of venues and is aware of precisely what separates the venues that win weddings from those that don’t.
Q: Who’s the speaker, and why ought to I belief them?
Alix Matania-Allerton is the Gross sales Supervisor at WedPro by WeddingDates – and a former wedding ceremony planner who’s labored with lots of of lodges and venues throughout the UK and Eire. She doesn’t simply train technique – she’s lived it.
Her insights are backed by actual knowledge from actual {couples}, drawn from WedPro’s 2025 Wedding ceremony Trade Stories. These studies are based mostly on what engaged {couples} really suppose, need, and anticipate from venues – not assumptions. You’ll hear straight what influences their selections, what frustrates them, and what makes them fall in love with a venue.
This isn’t an opinion. It’s real-world expertise mixed with actual buyer knowledge and it’s precisely what makes this webinar value watching.
Q: Who is that this webinar for?
Common Managers, Administrators of Gross sales, Occasions Coordinators, Advertising Leads, and anybody accountable for visitor expertise or wedding ceremony bookings.
Q: Will I be taught something new if I already work in weddings?
Sure completely, even skilled wedding ceremony groups will take away contemporary concepts, together with new developments from WedPro’s 2025 Wedding ceremony Trade Report, intelligent methods to re-engage {couples}, and missed touchpoints that drive referrals.
Q: How can I entry the total Wedding ceremony Trade Stories?
The insights within the webinar are backed by actual knowledge from WedPro’s 2025 Wedding ceremony Trade Stories, with separate variations for the UK and Eire.
In case you’re curious about a deeper dive into the stats, developments, and direct quotes from {couples}, you possibly can obtain the total studies right here:
Every one is full of actual suggestions from engaged {couples}, 2025 wedding ceremony developments, and sensible recommendation you possibly can apply instantly.
What’s Subsequent
That is Episode 1 of Snapfix’s new “How To” sequence – brief, expert-led classes constructed to assist lodge groups:
- Unlock new income streams
- Streamline operations
- Keep aggressive in a altering digital panorama
Coming quickly: Episode 2 – Easy methods to Hold Your Lodge Seen as AI Search Evolves