Only a minute’s stroll from Ximen MRT Station, Sotetsu Grand Fresa Taipei Ximen affords a contemporary keep enriched with Japanese hospitality, proper within the coronary heart of bustling Taipei.
Since opening its doorways in February 2024, spacious and well-appointed visitor rooms in addition to proximity to one of many metropolis’s most vibrant areas have quickly made it win over a faithful following of fans, with {couples} being particularly smitten with the lodge.
All 200 of the lodge’s visitor rooms, which vary from fundamental doubles to luxurious triples, are comfy. Along with facilities like Japanese-style nightwear, and a multilingual TV system, each room has premium Serta beds, an air cleaner, and high-speed Wi-Fi.
As well as, guests can avail themselves of the lodge’s handy self-service kiosks, which offer a seamless arrival by avoiding delays.
Public areas within the lodge are additionally of notice. Multi-day stays are made simple by way of the ice machine and self-service laundry, whereas a minimalist lounge space affords an unobtrusive setting for enterprise or unwinding. Aside from the free espresso at foyer stage, prospects benefit from the handy presence of the close by 7-Eleven retailer.
With this mix of consolation, effectiveness, and neighborhood accessibility, Sotetsu Grand Fresa Taipei Ximen is a contemporary keep tailored for the fashionable traveler.
The hidden value of handbook communication
Making a keep that connects with native tradition and is remembered for a very long time to come back is extra essential than offering friends with simply consolation at Sotetsu Grand Fresa Taipei Ximen. In an try and immerse the guests in Taipei tradition, the lodge regularly hosts occasions within the premises and combines them with attention-grabbing web promotions.
Their normal patrons, principally {couples}, take pleasure in cozy, personalised, and particular experiences.
However as bookings grew, the workforce was confronted with a rising drawback: entrance desk personnel have been manually dealing with friends for a substantial period of time. Due to this absence of effectivity, the workforce launched into discovering an alternate.
“We wanted a option to streamline communication between the entrance desk and friends as a result of it takes up a number of time,” says Jimmy Tang, Income Administration Supervisor.
By including GuestJoy by way of SiteMinder, the workforce was in a position to automate visitor messaging, decreasing the extent of handbook effort however nonetheless sustaining the pleasant, partaking tone.
Elevating income and effectivity
To boost operations and energy higher choices, the lodge embraced a number of SiteMinder merchandise: Channel Supervisor, Insights, Resort App Retailer, and Visitor Engagement. Tang, who has labored with varied properties, was already acquainted with SiteMinder.
“All of the inns I work with use SiteMinder. It’s simple to make use of, intuitive, and works for each newbies and skilled customers,” he says.
One of many clearest wins was automating pre-arrival confirmations, saving over 30 hours of entrance desk time every month by decreasing handbook visitor communication.
“Even that alone has made an enormous distinction,” Tang provides. With time freed up, workers can focus extra on personalizing service, resulting in happier, extra happy friends.
GuestJoy’s upsell characteristic has additionally been a income driver, particularly for luxurious or resort-type inns. Tang conservatively estimates having the ability to generate complete income 1-2% increased with handbook upsell affords alone.
“From a return on advert spend perspective, reaching a ten:1 return will not be troublesome,” he notes.
The workers has additionally seen stable efficiency from different Visitor Engagement (previously often called GuestJoy) instruments, using it for suggestions surveys. Having built-in it with Google Maps, they observed an enormous spike in overview exercise: receiving 28 new critiques in two weeks, a 200% increase from their normal charge. For lower-rated suggestions (three stars or beneath), friends are inspired to share their suggestions internally in order that the workforce can be taught and enhance with out affecting their public picture negatively.
Tang additionally recommended how the Visitor Engagement software might be helpful for hoteliers who want to develop their TripAdvisor critiques, which enlarge their probability to take part in Vacationers’ Selection Awards Better of the Finest Lodges and enhance their property picture usually.
On the analytics entrance, SiteMinder Insights has develop into an indispensable software for income administration.
“I maintain the dashboard open on a regular basis,” Tang shares. “It helps me monitor real-time reserving developments and establish uncommon exercise, like pricing points throughout channels. It’s a necessary software for sharpening knowledge instincts.”
Though the SiteMinder cell web site is straightforward to make use of, Tang observes that some fundamental options are simpler to make use of by way of browsers. However, having the ability to entry it on the go is a plus.
General, SiteMinder has streamlined Sotetsu Grand Fresa Taipei Ximen’s means to function extra effectively, scale back overbookings, and optimize direct bookings and top-line income.
“I can do extra in much less time. The system has made my job simpler, and our friends are happier for it,” Tang continued.
Trying forward, the lodge is raring to see SiteMinder’s IDeS collaboration applied in Taiwan, which they consider will ship even better worth to operations within the home market.
SiteMinder is proud to help Sotetsu Grand Fresa Taipei Ximen on their journey towards even better excellence and visitor satisfaction!